Eclipse Travel Around the World Summer Edition Mints
by Interbrand Shanghai Consumer Brand Team
- Awarded April 15, 2014
- CLIENT: Wrigley
- 12.806
Eclipse Summer Edition works to help the brand maintain its momentum as the best-selling brand in pressed mints in Hong Kong. Interbrand was challenged to create packaging that would continue this trend of revitalization in a way to promote collection and engagement with the brand. The design captures transportation and landmarks that are iconic to travel destinations with simple yet modern illustration style. An emotional bond with the brand is created through authentic stories and captured experiences of little things that only those who truly have or truly want to explore can appreciate.
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