Sense logo

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Sense logo
by Dongdao Creative Branding Group

  • Awarded April 15, 2015
  • CLIENT: Dongdao Creative Branding Group
  • 10.577
The creation was heavily influenced by Zen Buddhism. The Chinese word ‘san’ is an utmost important number in traditional Eastern mindset: It is related to everything in the universe. The corresponding English name ‘SENSE’ refers to intuition, a stage higher than knowledge, imagination and inspiration, and closely reflects the phonetic pronunciation of its Chinese counterpart – ‘san xiang san’. The logo represents Eastern thinking: Although one does not completely see the three hills, partially covered by 'clouds', there are nonetheless present.

The creation was heavily influenced by Zen Buddhism. The Chinese word ‘san’ is an utmost important number in traditional Eastern mindset: It is related to everything in the universe. The corresponding English name ‘SENSE’ refers to intuition, a stage higher than knowledge, imagination and inspiration, and closely reflects the phonetic pronunciation of its Chinese counterpart – ‘san xiang san’. The logo represents Eastern thinking: Although one does not completely see the three hills, partially covered by 'clouds', there are nonetheless present.

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Good  Design

Sense logo

Good Design

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Sense logo

Great Design by Shunji Yamanaka & fuRo

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Sense logo

Dongdao Creative Branding Group

Designer of Sense logo


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