Huatu Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Huatu Corporate Identity
by Dongdao Creative Branding Group

Awarded April 15, 2015
CLIENT: Dongdao Creative Branding Group
10.295

The striking simplicity of the logo mark makes it easy to remember. The two letters ‘Hua’ and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book (the essence of the business). To further stress the attributes of the industry, the designer applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form. Overall, this training brand adopted a visual system which both brings new energy and expression, but also provides a sense of authority.

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