Barb Perfume Branding & Package

Barb Perfume Branding & Package
by Roma Lazarev

• Awarded April 15, 2015
• CLIENT: British Higher School of Art & Design
• 8.458

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.