Fisj canned fish packaging concept

Fisj canned fish packaging concept
by Simen Wahlqvist

• Awarded April 15, 2015
• CLIENT: Simen Wahlqvist
• 12.107

The design of "Fisj", by Simen Wahlqvist, is done in such a way that the viewer instantly gets the concept without even having to read the text on the package. The visual of the tin opener shaped like a hook tells a story without using words at all, instead it alludes to how the product got from the sea, to the supermarket shelves and eventually onto a slice of bread.