Gatorade Oliva Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Gatorade Oliva Packaging
by Jeff Klok

  • Awarded April 15, 2015
  • CLIENT: PepsiCo & Amcor LATAM
  • 11.214
Pushing the boundaries of conventional hot fill containers is no easy task. Pepsi together with Amcor joined in the development of a new ultra-light weight container to replace the current Gatorade global container and change the industry standard.  The end result showed an astounding 30% reduction in material weighing only twenty-two grams; making it the world's lightest 500ml heat set container on the market! The athlete-first design combined with the strong Gatorade branding creates a dynamic shelf presence with added customer appeal and brand boosting power.

Pushing the boundaries of conventional hot fill containers is no easy task. Pepsi together with Amcor joined in the development of a new ultra-light weight container to replace the current Gatorade global container and change the industry standard. The end result showed an astounding 30% reduction in material weighing only twenty-two grams; making it the world's lightest 500ml heat set container on the market! The athlete-first design combined with the strong Gatorade branding creates a dynamic shelf presence with added customer appeal and brand boosting power.

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Good  Design

Gatorade Oliva Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Gatorade Oliva Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Gatorade Oliva Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Gatorade Oliva Packaging

CanguRo Mobility Robot Image

Gatorade Oliva  Packaging

Gatorade Oliva Packaging

Jeff Klok

Designer of Gatorade Oliva Packaging


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