We Set Sail Album Art

Photography Design Award Winner.
Awarded Golden for Good Photography and Photo Manipulation Design.

We Set Sail Album Art
by Chris Slabber

  • Awarded April 15, 2015
  • CLIENT: We Set Sail
  • 125.325

In today's society people's spirits are constantly suppressed by all the rules in order for the modern world to function. We Set Sail's music allows people to tap into their inner emotions or in this case their inner "ANIMAL" spirit. The goal was to illustrate the different contrasts of the music by blending different animals with paint clouds. Predators were used to show the aggression within the music and grazing animals were used to show the more elegant side of it.

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Good  Design

We Set Sail Album Art

Good Design

Great Design by Chris Slabber

We Set Sail Album Art

Great Design by Chris Slabber

Inspirational Album Art Design

We Set Sail Album Art

Inspirational Album Art Design

We Set Sail Album Art Image

We Set Sail Album Art

We Set Sail Album Art Image

We Set Sail Album Art

Chris Slabber

Designer of We Set Sail Album Art


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Interview with Chris Slabber on We Set Sail Album Art

What is the main principle, idea and inspiration behind your design?
I wanted too show how the music can help a person transcend into a more spiritual dimension.
What has been your main focus in designing this work? Especially what did you want to achieve?
I always try to make my work seem "believable". I want the viewer too actually think that what they are seeing is real.
What are your future plans for this award winning design?
The client has just started their tour of South Africa and will be touring Europe later in 2015. I would just like too get the album in as much people's hands as possible. Its always rewarding when your art work get distributed across the world.
What made you design this particular type of work?
After hearing the music for the first time I knew I wanted too make use of a dancer as a main subject. At the same time I wanted to reinvent the concept since it has been done many times before thus adding the spirit animals.
Where there any other designs and/or designers that helped the influence the design of your work?
I found a few shots of dancers and powder paint online, but they were mostly for reference when it came to lighting for the studio shoot. I had a clear vision of what I wanted to achieve.
Who is the target customer for his design?
Since the music is very universal I'd say that anyone who enjoys rock, classical, electronic and experimental music.
What sets this design apart from other similar or resembling concepts?
All the other references similar to this were all just the plain photographs of dancers being thrown with powder paint. I took it that step further of actually bringing the cloud of paint to life by giving it its own animal persona.
How did you come up with the name for this design? What does it mean?
The name is the Album title called Animal. So I had to interpret the music into the name.
Which design tools did you use when you were working on this project?
I made use of a photography studio along with photographer Dirk Steenkamp. Afterwards all the post editing was done using Adobe Photoshop.
What is the most unique aspect of your design?
I think since the music is instrumental, the artwork actually completes the listener's experience. While he/she listens to the music they can loose themselves within the artwork.
What is the role of technology in this particular design?
I played a huge role. Without it none of this would've been possible.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
The research was very much based on emotional research. I had to experiment with a few possible execution methods in order to find the one that would best translate the music into visual form.
What are some of the challenges you faced during the design/realization of your concept?
With the photo shoot we had to leave a lot to chance. Once the model threw the paint we had no control, so we never knew what we were getting. The in the post process I had to find the animal faces in the paint clouds before I could bring them forward.
How did you decide to submit your design to an international design competition?
After winning platinum in 2014 I had such an amazing time visiting the gala evening. I met so many amazing people and learned so much, I figured it can't hurt to go for it again in 2015.
What did you learn or how did you improve yourself during the designing of this work?
As always after an intense project I learned that there is always a creative solution.

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