Lithuanian Vodka Gold Vodka Packaging Design

Lithuanian Vodka Gold Vodka Packaging Design
by Asta Kauspedaite

• Awarded April 15, 2015
• CLIENT: Stumbras
• 10.814

Purity and clarity are the main properties that reflect a vodka's quality. They had to be emphasized while rebranding Lithuanian Vodka Gold – the vodka market leader in Lithuania. At the same time some features of national identity were introduced – the Lithuanian Vodka name itself demanded this choice. Authentic ethnic motives transformed into a modern, uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.