Interface Design Award Winner.
Awarded Silver for Good Interface and Interaction Design.
The Pepsi Spire 5.0 design integrates all consumer touch points to a main front surface, quickly guiding the consumers through a vertically oriented and intuitive operational flow and digital interface. It begins with the playful graphic user interface that attracts the consumer, that communicates variety and that allows easy customization of one’s drink. Every detail was thoughtfully designed to integrate all consumer touch-points to a main front surface; the ergonomic reach zones, the integration of a 32 inch digital touch screen, the cup placement, halo lighting to amplifying the digital experience, to the nozzle lighting and ADA accessibility. The clean, precise and flowing surfaces create an intuitive sequence of use and reflect the high quality beverages that the Pepsi Spire 5.0 pours. The user interface pairs bold graphics with lighthearted animations that attracts the consumer, communicates variety and allows easy customization using PepsiCo beverages and flavor shots. Finally, the new design incorporates machine connectivity that allows for real time information and custom content management. This connectivity combines the next level of consumer engagement that learns how people choose different beverage combinations with updatable content that can connects with consumers in new and unique ways. Pepsi Spire 5.0 creates a solution that clearly up lifts customer locations and provides a new unique consumer experience that allows users to discover and pour their personalized fountain beverages.Visit Site