Pepsi MetLife Stadium Exhibition
by PepsiCo Design & Innovation
- Awarded April 15, 2015
- CLIENT: PepsiCo Design & Innovation, Pentagram
- 72.656
As Super Bowl XLVIII came to the New York area in 2013, Pepsi aimed to give fans a grand entrance into Met Life stadium. Pepsi set out to create an experience that would engage fans in an unexpected and dynamic way. As a key landmark, it was important for the Pepsi Gate to drive locational awareness for fans. It was also imperative for Pepsi to develop a visual presence that was in-step with its new global visual identity system that was simultaneously rolling out around the world.
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