Tutranquilo Social campaign

Tutranquilo Social campaign
by Marco Vinicio Garrido Felix

• Awarded April 15, 2015
• CLIENT: Firefighters of Nuevo Leon
• 18.641

Nuevo Leon’s firefigthers are the only independent organization across Mexico’s country. For this reason they have to find ways to finance themselves by creating raffles and crowdfunding. To turn this situation around, strong connection between the organization and the citizens must be created. To achieve this goal the teamwork created a strategy that is divided in ambient and digital parts and they function together in a cyclic manner by itself.