Stariy Kaheti Georgian brandy series
by Valerii Sumilov
- Awarded April 15, 2016
- CLIENT: SHUMI LOVE DESIGN (TM)
- 11.331
The most unique thing about this project is the rich history of the trademark in question, which should have been taken into account while working on redesign concepts. This brandy enjoys a rather numerous group of loyal buyers, whose perception of the product ought to be considered during the development stage. Thus the famous brandy got a new packing design, which is in many ways similar to the old one but with a more attractive and modern feel.
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