Mercedes-Benz Russia Exhibition Design

Interior Design Award Winner.
Awarded Iron for Good Interior Space and Exhibition Design.

Mercedes-Benz Russia Exhibition Design
by Viktor Bilak

  • Awarded April 15, 2016
  • CLIENT: EXPOLEVEL
  • 3.007

The main idea of aesthetic conception of the Mercedes-Benz Russia SAO stand - the image of twisting road. It is expressed by broken lines of track on the floor, on the ceiling, on the walls of the booth. It is conceptually integrates all parts of the both and organize the trajectory for walking of visitors on the stand.

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Mercedes-Benz Russia Exhibition Design

Good Design

Great Design by Viktor Bilak

Mercedes-Benz Russia Exhibition Design

Great Design by Viktor Bilak

Inspirational Exhibition Design Design

Mercedes-Benz Russia Exhibition Design

Inspirational Exhibition Design Design

Mercedes-Benz Russia Exhibition Design Image

Mercedes-Benz Russia Exhibition Design

Mercedes-Benz Russia Exhibition Design Image

Mercedes-Benz Russia Exhibition Design

Viktor Bilak

Designer of Mercedes-Benz Russia Exhibition Design


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Interview with Viktor Bilak on Mercedes-Benz Russia Exhibition Design

What is the main principle, idea and inspiration behind your design?
The main aesthetic idea of the Mercedes-Benz Russia stand is the image of twisting road.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus in designing of this progect was to organize the space of the stand to place all vehicles and define the comfortable trajectory for walking of visitors.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This design project was created by inspiration becouse the image of twisting road desided artistic and technical tasks.
Who is the target customer for his design?
Mercedes-Benz Russia SAO Company is the customer for this design.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
This project required detailed empirical research of the real space for placement of vehicles.
How did you decide to submit your design to an international design competition?
The customer and visitors of Mercedes-Benz Russia stand highly appreciated this design and it convenience for work and presentation of vehicles.

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