Graffetta Logo, packaging identity

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Graffetta Logo, packaging identity
by Neom

  • Awarded April 15, 2016
  • CLIENT: NEOM di Stefano Giuseppe Dell'Orto
  • 7.972
It was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.

It was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.

Learn More
Good  Design

Graffetta Logo, packaging identity

Good Design

Great Design by Shunji Yamanaka & fuRo

Graffetta Logo, packaging identity

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Graffetta Logo, packaging identity

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Graffetta Logo, packaging identity

CanguRo Mobility Robot Image

Graffetta Logo, packaging identity

Graffetta Logo, packaging identity

Neom

Designer of Graffetta Logo, packaging identity


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account