AS & Palitra Exhibition Design

Interior Design Award Winner.
Awarded Iron for Good Interior Space and Exhibition Design.

AS & Palitra Exhibition Design
by Viktor Bilak

  • Awarded April 15, 2016
  • CLIENT: EXPOLEVEL
  • 3.504

The main goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration at the exhibition MosBuild 2016. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand and make the illusion of transformation interior to exterior. The space of the stand organized by the arches and beams, fragments of walls with wallpaper and create the effect of openness.

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Good  Design

AS & Palitra Exhibition Design

Good Design

Great Design by Viktor Bilak

AS & Palitra Exhibition Design

Great Design by Viktor Bilak

Inspirational Exhibition Design Design

AS & Palitra Exhibition Design

Inspirational Exhibition Design Design

AS & Palitra Exhibition Design Image

AS & Palitra Exhibition Design

AS & Palitra Exhibition Design Image

AS & Palitra Exhibition Design

Viktor Bilak

Designer of AS & Palitra Exhibition Design


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Interview with Viktor Bilak on AS & Palitra Exhibition Design

What has been your main focus in designing this work? Especially what did you want to achieve?
In main focus in designing this project was to achive the effect of openness on stand.
What are your future plans for this award winning design?
This project realized on exhibition MosBuild 2016 04-08 of April in Moscow.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This project inducted by inspiration. The idea of the project was connected with non-standard space of the stand.
Who is the target customer for his design?
The wallpaper manufacturer A.S. & PALITRA is the customer for this design project.
How did you come up with the name for this design? What does it mean?
The name for this design is the name of company-client A.S. & PALITRA.
Which design tools did you use when you were working on this project?
During the working on this project I used Autodesk Design Suit, Adobe Creative Suit Design Premium, OCTAdesign, CorelDRAW computer programs.
What is the most unique aspect of your design?
The most unique aspect of this design is connection beetween the aesthetic image of pergola and exhibitional space of the stand.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
During the working on this project I collaborated with engineers of exhibition stand.
What is the role of technology in this particular design?
This particular design used special technology for making elements of the stand from chipboad without joints.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
The project required empirical research and selection of color of wallpaper depending from real context of nearby stands on exhibition.
What are some of the challenges you faced during the design/realization of your concept?
The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
How did you decide to submit your design to an international design competition?
During realization of this project I received positive reaction from my client, builder and visitors of the stand. So, I decided to participate in design competition.
What did you learn or how did you improve yourself during the designing of this work?
In this project I learned and used new type of lighting for wallpaper.

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