Brown's Rice Packaging Rice Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Brown's Rice Packaging Rice Packaging
by U VISUAL COMMUNICATION

Awarded April 15, 2017
CLIENT: Chen Sieh He Rice Factory - Brown's Rice
16.006

The theme of one can is 'people', represented through images of farmers, along with the tattoo designs that delineate the local class structure. Another can has the theme of 'place', represented through images of Taitung's natural beauty, along with a classic headdress. The third can has the theme of 'fruit', as in 'fruits of labor', as represented by images of bountiful harvests and celebrations. Three cans features three aspects of local culture, woven together into a coherent story that bears witness to the cultural heritage of Taitung’s rice.

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