Diffusion Functional winter boots

Footwear Design Award Winner.
Awarded Golden for Good Footwear, Shoes and Boots Design.

Diffusion Functional winter boots
by Wilson Hsu

  • Awarded April 15, 2017
  • CLIENT: CCILU internatonal inc.
  • 1.888

Diffusion is a series of winter boots. The ccilucell compound makes this shell light and waterproof. The three drops on toe, heel and bottom produce the whole shoe and represent the singularity of CCILU. The structure is strengthened by rib-like energy bars on the side wall. A Nylon shank on the arch stabilizes wearer’s foot. The rubber outsole provides a slip-resistant feature and the drop in the middle is diffused by covering the entire outsole and its' different color enhances the visual effect. With tech upper design, Diffusion boot is stylish and functional.

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Good  Design

Diffusion Functional winter boots

Good Design

Great Design by Wilson Hsu

Diffusion Functional winter boots

Great Design by Wilson Hsu

Inspirational Functional winter boots Design

Diffusion Functional winter boots

Inspirational Functional winter boots Design

Diffusion Functional winter boots Image

Diffusion Functional winter boots

Diffusion Functional winter boots Image

Diffusion Functional winter boots

Wilson Hsu

Designer of Diffusion Functional winter boots


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Interview with Wilson Hsu on Diffusion Functional winter boots

What is the main principle, idea and inspiration behind your design?
We believe rain boots are something everyone needs; therefore, we are dedicated to improve wearers experience and make people’s life better.
What has been your main focus in designing this work? Especially what did you want to achieve?
We want to create a stylish duck boots but still remain it's function.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
It's because there're no many choices when it comes to suck boots, we want to create a special version of duck boots.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
We have made samples of DIFFUSION, and we plan to sell DIFFUSION to international distributors, who are interested in our brand.
What made you design this particular type of work?
We want to prove even tropical countries can design good winter boots.
Where there any other designs and/or designers that helped the influence the design of your work?
Me and my colleague worked as a team and we share the idea with each other.
Who is the target customer for his design?
The people who want to try new things and tried of old traditional duck boots.
How did you come up with the name for this design? What does it mean?
We want to emphasize the concept of equal allocation of energy. DIFFUSION here means the spread of energy.
What is the most unique aspect of your design?
We made three circles perfectly connect to each other on the boot.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
We work close with a very outstanding product team that helps us realize our work in a short period of time.
What are some of the challenges you faced during the design/realization of your concept?
The Shield made by EVA is hard to fit, so it must go through many test and adjust the shape.
How did you decide to submit your design to an international design competition?
We have strong faith on our design and we are willing to share our idea with the rest of the world.
What did you learn or how did you improve yourself during the designing of this work?
The way to do the combination between different materials on one upper.

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