I Classici Cherchi Wine labels design

Packaging Design Award Winner.
Awarded for Good Packaging Design.

I Classici Cherchi Wine labels design
by Giovanni Murgia

  • Awarded April 15, 2017
  • CLIENT: Vinicola Cherchi
  • 20.112
For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.

For a historic winery in Sardinia, since 1970, it has been designed the restyling of labels for "The Classics" wines line. The study of new labels wanted to preserve the link with the tradition that the company is pursuing. Unlike previous labels it worked to give a touch of elegance that goes well with the high quality of the wines. For the labels has been working with the Braille technique that brings elegance and style without weighing. The floral pattern is based on a graphic elaboration of a pattern of the nearby church of Santa Croce in Usini, which is also the company logo.

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I Classici Cherchi Wine labels design

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I Classici Cherchi Wine labels design

I Classici Cherchi Wine labels design

Giovanni Murgia

Designer of I Classici Cherchi Wine labels design


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