Cargo Club Logo and VI
by Dongdao Creative Branding Group
- Awarded April 15, 2017
- CLIENT: Cargo Club Co., ltd.
- 8.737
Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.
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