Guilis Package identity

Packaging Design Award Winner.
Awarded Golden for Good Packaging Design.

Guilis Package identity
by Punkt Widzenia

  • Awarded April 15, 2017
  • CLIENT: Hey Day Group / Cafes Guilis
  • 2.308

Series of coffee packages from different regions of the world. The aim was to create a low-cost packaging independently of print run. Project is clear and simple, based on the international designation of countries. Currently consists of about 20 packages and depending on seasonal needs is regularly updated.

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Guilis Package identity

Good Design

Great Design by Punkt Widzenia

Guilis Package identity

Great Design by Punkt Widzenia

Inspirational Package identity Design

Guilis Package identity

Inspirational Package identity Design

Guilis Package identity Image

Guilis Package identity

Guilis Package identity Image

Guilis Package identity

Punkt Widzenia

Designer of Guilis Package identity


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Interview with Punkt Widzenia on Guilis Package identity

What is the main principle, idea and inspiration behind your design?
In designing process we assumed basic laws of good design: utility, economy and idea.
What has been your main focus in designing this work? Especially what did you want to achieve?
I focused on idea and printing technique. I wanted to achieve good looking packages independently from print run.
How long did it take you to design this particular concept?
The concept was created fairly quickly Most of a time we spent on searching the way how to do this in small print run without using stickers which doesn’t look good.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I prepared two concepts and one of them turned out to be what customer were looking for. But it took some time to convince him to do this in the form we wanted to keep (without stickers).
What made you design this particular type of work?
It was order from our client. We are working together for a few years.
Where there any other designs and/or designers that helped the influence the design of your work?
In this particular one there was no inspiration from other design or designers. Only our own ideas.
What sets this design apart from other similar or resembling concepts?
Idea. We have resigned from colours and graphics. We decided to use the international designations of countries, which the coffee comes from, and use them as a leitmotif of packaging serie.
What is the most unique aspect of your design?
Most unique is idea. One of the essential function of packaging, except protection is information. We wanted to make this a key value of brand, focus on the message and the information which will be readable, understandable for most of the people, and still bel outstanding.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
Yes of course. We always consult technique of production and materials. In this case with printing house.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
No, there was nothing like that. We only tried to find something similar, But fortunately we didn't.
What are some of the challenges you faced during the design/realization of your concept?
All of the coffee blends are imported in different amounts so the industrial production of packages is uneconomic. The main design problem was to keep low cost of production when You prepare small or llarge amount of packages. We wanted to avoid stickers and made the packages in the same print technique.
What did you learn or how did you improve yourself during the designing of this work?
Each work is learning us something new. This one showed us that low budget and limitation can also be very useful and inspiring.

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