Be Like Lettering project

Graphic Design Award Winner.
Awarded Golden for Good Graphics and Visual Communication Design.

Be Like Lettering project
by Jenifer Blanco Monzón

  • Awarded April 15, 2017
  • CLIENT: Jen Blanco Design Studio
  • 2.397

This project was born from the need to create something eye-catching and colourful, but at the same time that communicates a strong concept. The project combines the conceptual and the design world with the result of a 5 colourful pieces' project. The idea behind it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.

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Good  Design

Be Like Lettering project

Good Design

Great Design by Jenifer Blanco Monzón

Be Like Lettering project

Great Design by Jenifer Blanco Monzón

Inspirational Lettering project  Design

Be Like Lettering project

Inspirational Lettering project Design

Be Like Lettering project  Image

Be Like Lettering project

Be Like Lettering project Image

Be Like Lettering project

Jenifer Blanco Monzón

Designer of Be Like Lettering project


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Interview with Jenifer Blanco Monzón on Be Like Lettering project

What is the main principle, idea and inspiration behind your design?
This project was created to express my art direction, graphic design, photographic and typographic skills. It was born from the need to create a project unique and colourful. Unique because I combined the conceptual and the design world with the result of a 5 pieces project where each one of them speaks for itself. And Colourful because it was made to catch every eye and to make people feel happy and content by looking at it.
What has been your main focus in designing this work? Especially what did you want to achieve?
Tt was made to catch every eye and to make people feel happy and content by looking at it.
What are your future plans for this award winning design?
To be able to work and collaborate with more people around the world.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
This project was a side project for me. I made because I wanted to create something nice and that made me feel proud of my skills.
How did you come up with the name for this design? What does it mean?
I think people can connect to this project because it is not only pretty but because it has content, it has an idea behind it, and it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it's universal, everybody can relate to this project.
Which design tools did you use when you were working on this project?
The realization of this project was wide in skills. I paint the objects and the typography by hand, made the photoshoot in my own studio and retouched the photos using Photoshop. So I went from analog and craft to digital in one single project.
What are some of the challenges you faced during the design/realization of your concept?
This project was quite a challenge because I made it all from scratch. The idea was completely new and unique and I did not wanted to fake it by using only photoshop. I really enjoy crafting and set design, that is why I put all my knowledge and skills into it.
How did you decide to submit your design to an international design competition?
A Design Award sent me an email and suggested that I should submit this particular project. I am happy that I did!

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