2644 Red Rice Package design

2644 Red Rice Package design
by 1983ASIA

• Awarded April 15, 2017
• CLIENT: 1983ASIA
• 10.814

2644 RED RICE is traditional highland grain specie, growing on basin near Lugu Lake with the altitude of 2644 m and it is necessary for Mosuo for thousands of years. This design is the package design made for promoting the ancient grain.Mosuo nationality is a rare matriarchy in the world, and its spiritual belief and totem worship are associated with the ethnic origin culture. What need to think it over in the process of design is how to deliver the ethnic origin culture of Mosuo based on the red rice and let everyone enjoy and understand the red rice through design and buy it in market.