Shou Product design

Textile Design Design Award Winner.
Awarded Golden for Good Textile, Fabric, Textures, Patterns and Cloth Design.

Shou Product design
by 1983ASIA

  • Awarded April 15, 2017
  • CLIENT: 1983ASIA
  • 1.734

It is a spontaneous project researched with the subject of 1983ASIA. The auspicious animal embroidered on the rank badges are the inspiration source for 1983ASIA design this time. As an Asian designer, 1983ASIA condenses the endless stories about rank badge and exquisite vision into series products with modern design methods.Research the characteristics of Chinese traditional culture, bring the culture products to daily life with modern design methods and let more and more people enjoy this fashionable culture products and then learn about their stories.

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Good  Design

Shou Product design

Good Design

Great Design by 1983ASIA

Shou Product design

Great Design by 1983ASIA

Inspirational Product design Design

Shou Product design

Inspirational Product design Design

Shou Product design Image

Shou Product design

Shou Product design Image

Shou Product design

1983ASIA

Designer of Shou Product design


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Interview with 1983ASIA on Shou Product design

What is the main principle, idea and inspiration behind your design?
The auspicious animal totem is the center of the cultural and spiritual worship of Chinese people. 1983ASIA studies on the auspicious animals of the Chinese dynasties and in the Chinese decorative aesthetics, excavates the spiritual world behind them, and draws inspirations from them, in order to re-demonstrate the great oriental aesthetics by modern design skills. We hope to show the fashionable, vigorous Asia to the world.
What has been your main focus in designing this work? Especially what did you want to achieve?
1983ASIA rearranged the features and color systems of the auspicious animal totems in Asia and boldly re-designed the ancient totems, with repeated modification, editing and adjustment. To encourage the younger consumersto develop interest in their own traditional culture as they see this product, we tried to use new materials. The designers have checked the color and made samples with the factory for many times. Finally,it’s decided asan enthusiastic fashion accessory, giving brand new vigor to the Chinese totem culture.
What are your future plans for this award winning design?
This series of products have been marketed and well received. We’ll continue the notion of “Shou” and transfer more traditional elements to design and bring the products to more people.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
1983ASIA has been always devoted to the study of Asian culture and endowing new energy to tradition via design. As Asian designers, 1983ASIArethoughtthe link between Chinese people’s design and the Chinese culture and released this designspontaneously, hoping to initiate brand new visual experience by design and spreadto the world Chinese people’s awe fornature.
What made you design this particular type of work?
We hope to initiate brand new visual experience by design and spreadto the world Chinese people’s awe for nature.
How did you come up with the name for this design? What does it mean?
It’sderived from the Chinese character “Rank Badge” in “Wujiang (military officer)”. In ancient China, the military officers in different ranks had different beast totem on the front of their uniform.
Which design tools did you use when you were working on this project?
We draw it by hand first, and then modified, compiled and adjusted it by PS and AI.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We’ve never been influenced by data or analytic study. Instead, we study on the interesting totemism of “Rank Badge” and “auspicious animals” in ancient China.
What are some of the challenges you faced during the design/realization of your concept?
How to make the old-fashioned elements innovative and bring them into life.
What did you learn or how did you improve yourself during the designing of this work?
Designing has informedus of endless treasure hidden deeply in humanity ready for being excavated and discovered.

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