Floh Travel Luggage

Accessory Design Award Winner.
Awarded Platinum for Good Fashion and Travel Accessories Design.

Floh Travel Luggage
by Rohan Siebel

  • Awarded April 15, 2017
  • CLIENT: Strontium Ltd
  • 515.109

Floh is a travel luggage system that you can either ride as a scooter, roll as a trolley bag or wear as a backpack or shoulder bag. The heart of the system is the Drive Module, a 3 wheeled scooter that utilizes Ackerman type steering which allows you to navigate around obstacles at both low and high speeds. The Floh system comes with two different bags where either can be attached to the Drive Module. The larger bag is a hard shell case with concealed backpack straps perfect for those 2-3 day trips. The smaller bag is a messenger type bag designed for day to day use.

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Good  Design

Floh Travel Luggage

Good Design

Great Design by Rohan Siebel

Floh Travel Luggage

Great Design by Rohan Siebel

Inspirational Travel Luggage Design

Floh Travel Luggage

Inspirational Travel Luggage Design

Floh Travel Luggage Image

Floh Travel Luggage

Floh Travel Luggage Image

Floh Travel Luggage

Rohan Siebel

Designer of Floh Travel Luggage


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Interview with Rohan Siebel on Floh Travel Luggage

What is the main principle, idea and inspiration behind your design?
The idea behind Floh is to make travelling easier and more enjoyable, especially for those under 1km journeys where you would usually need to walk.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted make it really fast and easy to use, but also look really slick at the same time.
What are your future plans for this award winning design?
The product is about to be launched so I'm really looking forward to seeing how the public react to it.
How long did it take you to design this particular concept?
It's been a long journey to get to the end of the road, as the brief was changed mid project a few times, but to design the basic look took roughly 6 months.
Where there any other designs and/or designers that helped the influence the design of your work?
There was a handful of items that loosely inspired me, such as the steering mechanisms of F1 cars, and the lines of various modern fighter jets.
What sets this design apart from other similar or resembling concepts?
The main point of difference is the steering, having proper "Ackerman" type steering is far superior to the usual "Chicago Pivot" type steering for a product like this. Also the fact that there are different bag options that attach to the same scooter module is totally unique.
Which design tools did you use when you were working on this project?
I mostly work with SolidWorks, but nothing can replace making mock ups, I believe this is the best way to understand the true form and nut out the function of a product.
What is the most unique aspect of your design?
As you fold up the board, the rear wheel spins 90 deg to sit flat against the bag. This feature is totally unique and in fact has a patent that protects this.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
One of my employees, Zhao Yan Fen helped me a lot with this project, she has great style and a keen eye for detail. I also called on the experience of the engineers from the various factories I collaborated with on this project.
What are some of the challenges you faced during the design/realization of your concept?
Wow, I could talk for a week to fully answer this question, just so many challenges it was really crazy. Just trying to fulfill the entire brief was a monumental task as the Floh system is so unique. Where do I start? For example How does one attach and detach each bag to make sure it's simple to use and be sturdy and yet allow the steering to still function unperturbed? What is the best way to allow the "Drive Module" to stand by itself once folded up without effecting the use while in riding mode? The list is endless...
How did you decide to submit your design to an international design competition?
I came across this design competition at an Industrial Design Fair in Shenzhen and thought this is something I'd like to take part in.
What did you learn or how did you improve yourself during the designing of this work?
We created better ways to control the factories, which is such a huge part of the project. We developed better ways to minimize down time and save costs, and also how to motivate factories to do better work.

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