N&E Audio Logo

Graphic Design Award Winner.
Awarded Silver for Good Graphics and Visual Communication Design.

N&E Audio Logo
by Wai Ching Chan

  • Awarded April 15, 2017
  • CLIENT: N&E Audio
  • 1.379

During the process of re-design N&E logo, N, E represents the name of founders Nelson and Edison. So, she integrated the characters of N, E and sound waveform to create a new logo. Handcrafted HiFi is a unique and professional services provider in Hong Kong. She expected to present a High-end professional brand and create a highly relevant to the industry. She hopes that people can understand what the logo meant when they look at it. Cloris said that the challenge of creating the logo is how to make it easier to recognize the characters of N and E without using too sophisticated graphics.

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Good  Design

N&E Audio Logo

Good Design

Great Design by Wai Ching Chan

N&E Audio Logo

Great Design by Wai Ching Chan

Inspirational Logo Design

N&E Audio Logo

Inspirational Logo Design

N&E Audio Logo Image

N&E Audio Logo

N&E Audio Logo Image

N&E Audio Logo

Wai Ching Chan

Designer of N&E Audio Logo


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Interview with Wai Ching Chan on N&E Audio Logo

What has been your main focus in designing this work? Especially what did you want to achieve?
What I wanted to achieve is the first image of the logo from which it can describe what the business is.
How long did it take you to design this particular concept?
The concept takes me around an hour when I'm on my way back home. After I come up with this concept, I started to do some research and drawing.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I decided to pursue an inspiration. The clients gave me a lot of space to try different directions.
What made you design this particular type of work?
Whenever I got a project, I always wanted to design something deep relation design to connect with clients industry, not just a graphic or vector.
What sets this design apart from other similar or resembling concepts?
The logo is deeply related to the name of the company N&E Audio.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Yes, I did a research about the sounds theory, shapes and different type of sound waveform.
What are some of the challenges you faced during the design/realization of your concept?
The primary challenge of this design is mixed abstract waveform and N, E shapes. In the beginning, the client said they like the idea of the logo, but worried people don't understand the meaning of the logo. They tried to make it more like a text font as a standard, I adhere to explain the idea and social perspective to them, and they finally use the logo.
How did you decide to submit your design to an international design competition?
I wanted to test my design levels and challenge myself that faces an international jury to judge my design.

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