MAMO Packaging identity

MAMO Packaging identity
by Neom

• Awarded April 15, 2017
• CLIENT: NEOM
• 6.415

The new ‘MAMO’ brand presents a range of baby food that features food that goes beyond nutriment to feed the sensations, so important for children. Aim: to create an identity that is soft and appeals to the world of children but, at the same time, is strong to guarantee the products for the parents. A character has been created who tells stories that open the mind and emotions and, at the same time, tell of the properties of the products.