Fattoria il Gambero Visual Identity
by Laura Ferrario
- Awarded April 15, 2017
- CLIENT: Ferrariodesign
- 5.198
Fattoria il Gambero placed itself on the market with a dynamic and contemporary approach, in order to enhance its own history, which dates back to 1880. This is the reason for the trademark of the stylized “G”; it conveys the sense of a corkscrew uncorking a bottle and resembles the road leading to the company. The sans serif font adds substance to this somewhat abstract symbol and links its ancient past inexorably to the present. The colors give the entire image an innovative touch, while certain characteristics of the past are preserved, for instance, in the embossed paper of the Brochure.
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