Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Culinary Art Design Award Winner.
Awarded Golden for Good Food, Beverage and Culinary Arts Design.

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign
by PepsiCo Design and Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 700

Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.

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Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

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Great Design by PepsiCo Design and Innovation

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Great Design by PepsiCo Design and Innovation

Inspirational Augmented Reality Ltd Ed Cans Campaign Design

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Inspirational Augmented Reality Ltd Ed Cans Campaign Design

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign Image

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign Image

Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

PepsiCo Design and Innovation

Designer of Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign


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