7Up Lemon Lemon Brand Packaging

Culinary Art Design Award Winner.
Awarded Golden for Good Food, Beverage and Culinary Arts Design.

7Up Lemon Lemon Brand Packaging
by PepsiCo Design and Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 1.300

7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.

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7Up Lemon Lemon Brand Packaging

Good Design

Great Design by PepsiCo Design and Innovation

7Up Lemon Lemon Brand Packaging

Great Design by PepsiCo Design and Innovation

Inspirational Brand Packaging Design

7Up Lemon Lemon Brand Packaging

Inspirational Brand Packaging Design

7Up Lemon Lemon Brand Packaging Image

7Up Lemon Lemon Brand Packaging

7Up Lemon Lemon Brand Packaging Image

7Up Lemon Lemon Brand Packaging

PepsiCo Design and Innovation

Designer of 7Up Lemon Lemon Brand Packaging


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