Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

Culinary Art Design Award Winner.
Awarded Golden for Good Food, Beverage and Culinary Arts Design.

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging
by PepsiCo Design and Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 1.063

The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.

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Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

Good Design

Great Design by PepsiCo Design and Innovation

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

Great Design by PepsiCo Design and Innovation

Inspirational Brand Packaging Design

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

Inspirational Brand Packaging Design

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging Image

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging Image

Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

PepsiCo Design and Innovation

Designer of Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging


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