Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Culinary Art Design Award Winner.
Awarded Golden for Good Food, Beverage and Culinary Arts Design.

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign
by PepsiCo Design and Innovation

  • Awarded April 15, 2018
  • CLIENT: PepsiCo Design & Innovation
  • 1.209

The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.

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Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Good Design

Great Design by PepsiCo Design and Innovation

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Great Design by PepsiCo Design and Innovation

Inspirational Brand Packaging and Campaign Design

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Inspirational Brand Packaging and Campaign Design

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign Image

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign Image

Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

PepsiCo Design and Innovation

Designer of Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign


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