100 percent Food Packaging
by MrSmith Studio
- Awarded April 15, 2018
- CLIENT: Ferrero
- 7.378
As an answer to global pollution we've designed the first ever Nutella Package fully recyclable. Glass, aluminum and paper can be easily recycled, providing a lower impact on the ecosystem. The plastic lid has been replaced by a paper one that can be printed and this makes the old label useless because all information are now printed directly on the lid itself. This innovation has brought three advantages: the reduction of components and processes, the elimination of plastic and total recyclability. Moreover without the label, the silk-screen decoration on the glass remains totally visible.
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