Chinese Zodiac Red Packets
by Yuanyuan Wu
- Awarded April 15, 2019
- CLIENT: GoChina
- 10.088
The Chinese red packet tradition is about the reciprocity of giving and receiving. It’s a gesture of goodwill, that builds relationships among family and friends. 2019 is the Chinese Zodiac Year of the Pig - the animal that represents luck, good fortune, wealth, honesty and general prosperity. Its iconic design style merges Chinese festive elements with both abstract and figurative geometric shapes and bold colours inspired by the Nordic landscape and the fantastic designs of plant stems, petals, shells and snowflakes that are found in nature.
Learn More