All Mies Watch Packaging

All Mies Watch Packaging
by Walmir Luz

• Awarded April 15, 2019
• CLIENT: All Mies
• 7.463

The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.