The Sisterhood Archives Postcard Series

Graphic Design Award Winner.
Awarded Bronze for Good Graphics and Visual Communication Design.

The Sisterhood Archives Postcard Series
by Rucha Ghadge

  • Awarded April 15, 2019
  • CLIENT: Rucha Ghadge
  • 1.773

Influenced by old Indian matchbox art as well as pop culture, The Sisterhood Archives is a series of postcards that takes a shot at reintroducing some of the most important figures in the history of the Indian feminist movement. Its an attempt at re-imagining their ideologies in the context of the modern world and to make it more relatable to the Young Indian woman.

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The Sisterhood Archives Postcard Series

Good Design

Great Design by Rucha Ghadge

The Sisterhood Archives Postcard Series

Great Design by Rucha Ghadge

Inspirational Postcard Series Design

The Sisterhood Archives Postcard Series

Inspirational Postcard Series Design

The Sisterhood Archives Postcard Series Image

The Sisterhood Archives Postcard Series

The Sisterhood Archives Postcard Series Image

The Sisterhood Archives Postcard Series

Rucha Ghadge

Designer of The Sisterhood Archives Postcard Series


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Interview with Rucha Ghadge on The Sisterhood Archives Postcard Series

What is the main principle, idea and inspiration behind your design?
I really wanted to create something that highlighted the past feminist journey of India.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main idea was to pay homage to these wonderful women and make sure the postcards were relatable to today's audience.
What are your future plans for this award winning design?
I want to enter it in zine shows and the works which helps it reach a wider audience.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
It was actually commissioned for an event but was not selected as the final work because the client thought it to be too controversial.
Who is the target customer for his design?
Millennial and post millennial people are the intended audiences.
What are some of the challenges you faced during the design/realization of your concept?
The most challenging part of the project was honoring the legacy of these icons yet making them and their work relatable and relevant to the current generation without trivializing their efforts. Even more, since India is such a censored country, my efforts to get the work published and/or sold have been met with refusals by companies as they are afraid of backlash from associating with anything that uses a religious symbols or pictures of goddesses.
How did you decide to submit your design to an international design competition?
I was informed by my mentor and faculty member of my college to take part in this award.

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