Changyu Legend Fine Brandy

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Changyu Legend Fine Brandy
by TIGER PAN

  • Awarded April 15, 2019
  • CLIENT: Changyu Pioneer Wine Company
  • 7.723
Changyu is a top-ranking well-known winery brand in China. Even though brandy belongs to its secondary product line, the client is still the leading domestic brandy producer with profound influence and a long-lasting reputation since last century. We are entrusted to rebuild the whole branding image and reshape the product line so that the price of certain products can be upgraded with production cost and modern consumption phycology, where consumers no longer look for cheaper price.

Changyu is a top-ranking well-known winery brand in China. Even though brandy belongs to its secondary product line, the client is still the leading domestic brandy producer with profound influence and a long-lasting reputation since last century. We are entrusted to rebuild the whole branding image and reshape the product line so that the price of certain products can be upgraded with production cost and modern consumption phycology, where consumers no longer look for cheaper price.

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Good  Design

Changyu Legend Fine Brandy

Good Design

Great Design by Shunji Yamanaka & fuRo

Changyu Legend Fine Brandy

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Changyu Legend Fine Brandy

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Changyu Legend Fine Brandy

CanguRo Mobility Robot Image

Changyu Legend Fine Brandy

Changyu Legend Fine Brandy

TIGER PAN

Designer of Changyu Legend Fine Brandy


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