Reign Title Liquor Bottle

Packaging Design Award Winner.
Awarded Bronze for Good Packaging Design.

Reign Title Liquor Bottle
by Sunkiss Design Team

  • Awarded April 15, 2020
  • CLIENT: The Ningxiahong Wolfberry Liquor
  • 430

The combination of "product + calligraphy + reign title" creates a distinctive visual identity. A reign title is an auspicious word itself that delivers a good wish. When it is applied to the product package in the form of calligraphy, the product has a imprint of classical Chinese culture and a social attribute, and the auspicious blessings of the product for consumers are delivered, so that consumers have more to talk about when drinking.

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Good  Design

Reign Title Liquor Bottle

Good Design

Great Design by Sunkiss Design Team

Reign Title Liquor Bottle

Great Design by Sunkiss Design Team

Inspirational Liquor Bottle Design

Reign Title Liquor Bottle

Inspirational Liquor Bottle Design

Reign Title Liquor Bottle Image

Reign Title Liquor Bottle

Reign Title Liquor Bottle Image

Reign Title Liquor Bottle

Sunkiss Design Team

Designer of Reign Title Liquor Bottle


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Interview with Sunkiss Design Team on Reign Title Liquor Bottle

What is the main principle, idea and inspiration behind your design?
The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus of the work is to choose the Chinese characters and cultural elements suitable for the specific gear products. In this way, Chinese characters and culture can be recognized more widely.
What are your future plans for this award winning design?
Promote the listing and promotion of products, so that more people taste Chinese culture. The related concept products will be further developed later.
How long did it take you to design this particular concept?
The design of this specific concept took about 3 months, including the retrieval, selection and design of Chinese cultural elements.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
In order to break through the limitations of current liquor design and realize differentiation. This design is commissioned by Ningxia red brand.
What made you design this particular type of work?
Based on the needs of market differentiation and the communication needs of Chinese character culture.
What sets this design apart from other similar or resembling concepts?
The cultural elements of Chinese characters are the core differences.
How did you come up with the name for this design? What does it mean?
The cultural elements of Chinese characters are the core differences. "reign title" is a kind of name used by ancient Chinese dynasty to record the years. The Chinese year number system originated from the Han Dynasty and has a long history!
What is the most unique aspect of your design?
It is to apply the image of ancient Chinese characters to the design and packaging.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
The work is designed by Zhou Hong, chief designer of Shangqi brand company, and Wu Changzhi, design director.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
In the early stage of the design, the consumption behavior of the target consumers and the factors influencing the decision-making were studied.
What are some of the challenges you faced during the design/realization of your concept?
What kind of cultural elements to choose for communication and how to combine with products are the challenges and difficulties faced by the packaging design.
What did you learn or how did you improve yourself during the designing of this work?
Chinese culture is broad and profound, and it is the most favorable weapon for Chinese brands to become strong and go to the world.

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