Camel Robot Digital Art

Computer Graphics Design Award Winner.
Awarded Golden for Good Computer Graphics and 3D Model Design.

Camel Robot Digital Art
by Edu Torres

  • Awarded April 15, 2020
  • CLIENT: Camel
  • 384

Camel Robot is a new way to show an specific brand logo for showcase purposes. It's deeply inspired by industrial machines and robotics. The design is thought-out to fit the shape of the brand logo, but in a more futuristic perspective. It's a way to play with the boundaries of a brand communication, showing it in a hi-end technical manner. The design has two levels, the outside parts and the visible interior parts, this way it can be perceived as a complex machine where each part has its own function and give the feeling that even though it's a static image the camel is alive.

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Good  Design

Camel Robot Digital Art

Good Design

Great Design by Edu Torres

Camel Robot Digital Art

Great Design by Edu Torres

Inspirational Digital Art Design

Camel Robot Digital Art

Inspirational Digital Art Design

Camel Robot Digital Art Image

Camel Robot Digital Art

Camel Robot Digital Art Image

Camel Robot Digital Art

Edu Torres

Designer of Camel Robot Digital Art


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Interview with Edu Torres on Camel Robot Digital Art

What is the main principle, idea and inspiration behind your design?
The project was born from the request of a well-known brand to recreate its symbol in a robot version. It must be recognizable but at the same time function as a completely new and independent image. The camel must have been eye-catching, elegant and aesthetic.
What has been your main focus in designing this work? Especially what did you want to achieve?
Robots usually have very defined typologies. He wanted it to be perfectly recognizable but at the same time elegant, imposing, and beliveable. To do this I left several parts open so that we can see their inner workings, to add a layer of complexity and visual richness.
What made you design this particular type of work?
As a 3d designer, I found it interesting to work creating a robot. All of those pieces and parts are fun to model and assemble. Also robots are usually visually attractive in CGI if they are created well, so I saw an opportunity to make a good design.
Where there any other designs and/or designers that helped the influence the design of your work?
Of course. I looked for many references from other 3d designers to create my robot, it is surprising how many robots are created in CGI.
Who is the target customer for his design?
The design was created to be displayed in the brand's offices. It is a very exclusive piece of advertising.
What sets this design apart from other similar or resembling concepts?
I think it reinterprets the brand. It is also very well executed and elegant. Also, animal-shaped robots are not very common.
What is the most unique aspect of your design?
I think the fact that it's a camel makes it less common. It also has open parts where you can see inside what makes it more unique.
What is the role of technology in this particular design?
Everything. Being created in CGI, so the lights, the materials, the textures, everything is rendered with a computer.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
I needed a good collection of sci-fi robots and mechanical parts references. I also used images of the camel's anatomy to make the joints, muscles, and parts make some sense.
What are some of the challenges you faced during the design/realization of your concept?
The cohesion of all the pieces. It needed detail to make it believable, but not too much detail to make it all very noisy and dirty. Finding the perfect balance between detail and general shape was the most difficult part.
How did you decide to submit your design to an international design competition?
I received an email from the competition encouraging me to introduce myself. So feel free to try, and I was successful.
What did you learn or how did you improve yourself during the designing of this work?
I learned camel anatomy, and that a simple but well-executed idea can be very powerful.

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