Zacapa Reserva Limitada 2019 Branding and Design

Limited Edition Design Award Winner.
Awarded Golden for Good Limited Edition and Custom Design.

Zacapa Reserva Limitada 2019 Branding and Design
by Laurent Hainaut

  • Awarded April 15, 2020
  • CLIENT: Diageo
  • 162

forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.

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Zacapa Reserva Limitada 2019 Branding and Design

Good Design

Great Design by Laurent Hainaut

Zacapa Reserva Limitada 2019 Branding and Design

Great Design by Laurent Hainaut

Inspirational Branding and Design Design

Zacapa Reserva Limitada 2019 Branding and Design

Inspirational Branding and Design Design

Zacapa Reserva Limitada 2019 Branding and Design Image

Zacapa Reserva Limitada 2019 Branding and Design

Zacapa Reserva Limitada 2019 Branding and Design Image

Zacapa Reserva Limitada 2019 Branding and Design

Laurent Hainaut

Designer of Zacapa Reserva Limitada 2019 Branding and Design


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