Yasumichi Morita

Professional in Interior Design.

About Yasumichi Morita

Born in Osaka, JAPAN in 1967. Since starting with a project in Hong Kong in 2001, he has successfully broadened his appeal to New York, London, Paris, Doha and other major cities. He has also enthusiastically been expanding his career as a designer displaying his talents across a wide variety of graphics and products. His works include Isetan Shinjuku Main Building-Remodeling Project ladies floors in 2013 and living and kids floors in 2015, which has received high praise. In 2013 his first monograph "GLAMOROUS PHILOSOPHY NO.1" was published by PARCO Publishing. He has been named to be a France goodwill ambassador 2015 for acknowledgment of his contribution to cultural exchange.

  • Winner of 7 A' Design Awards.
  • 4-Time Winner of Interior Design Award.
  • Specialized in Interior Design.
  • 7 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Interior
  • Lighting
  • Luxury
  • Photography
The Hiramatsu Hotels and Resorts Atami Holiday accommodation

The Hiramatsu Hotels and Resorts Atami Holiday accommodation

Interior Design

Randen Arashiyama Station Railway station

Randen Arashiyama Station Railway station

Interior Design

Baccarat 250th anniversary chandelier Lighting

Baccarat 250th anniversary chandelier Lighting

Lighting Design

Life is Flower Porcelain artwork

Life is Flower Porcelain artwork

Luxury Design

1967 Bar lounge

1967 Bar lounge

Interior Design

Porcelain Nude Photographs

Porcelain Nude Photographs

Photography Design

TOKIMEITE Restaurant

TOKIMEITE Restaurant

Interior Design


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Interview with Yasumichi Morita

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
No. There was nowhere I wanted to go, so I determined to create/designe somewhere I would want to go.
Can you tell us more about your company / design studio?
My studio is based in Tokyo, Japan and involved with projects all over the world. We have wide range of categories and design each project like haute couture, thinking of the best way to express the project, so our design varies one by one.
What is "design" for you?
It is important aspect in this world to make something interesting, joyful and creative. It is different from Art and my mission as a designer is to aim for commercial success as always.
What was the first thing you designed for a company?
A bar called COOL in Kobe, Japan when I was at the age of 18. It is still there as it was completed then.
When do you feel the most creative?
When I see many people gathering in a space. I think design/creation will have no meaning without people.
Which aspects of a design do you focus more during designing?
Lighting for interior designing. For product design, I'd like to change non-common sense to common sense.
What kind of emotions do you feel when you design?
I try not to be high; I shall be level-headed in order to see my design from the third person.
What kind of emotions do you feel when your designs are realized?
I feel, yes it is just what I expected/imagined. Designer should be able to imagine what it will be when completed.
What makes a design successful?
Repeaters. I suppose a project needs at least 30% repeaters to be successful so I try to design something/somewhere to be used/visited for long.
From your point of view, what are the responsibilities of a designer for society and environment?
Many people will see public spaces and I use natural materials to keep blessings of nature. But I don't want to go too far, to keep the good balance.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My art exhibition "What's! Gold!?" was held in April and May last year in Tokyo. I'd like to hold another when I have a decision what I wan to express next.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
From my daydreams/imaginations; I imagine a beautiful lady dating with me in a nice restaurant, bar, hotel, resort, spa...any hospitality design. Without people around in design on my mind, I cannot design.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Tokyo. Japanese design is delicate and bold from any point of view. Good points: the flexibility, ability to create in a free way and cosmopolitan Week point: Few historical monuments/buildings in the city.
Can you talk a little about your design process?
Starting from daydreams, I sumilate the design on my mind before layout planning, then I design a rough layout and perspective/3D plan at the same time. When the layout is finished, 3D perspective is almost there.
What are 5 of your favorite design items at home?
Piano painted by my friend artist, Masataka Kurashina. Recycled Hermes scarves in art frames. Lamps at terrace. Home studio filled with my favorite things. My wife's dresser table surface coverd with crocodile leather.
Can you describe a day in your life?
Workout at gym twice a week in the morning. Meetings from noon to evening. Supper with friends. Go home.
From your perspective, what would you say are some positives and negatives of being a designer?
Positive: I can go where I designed and I can use something I designed. Negative: None. Because being a designer for me, is to make people happy.
What is your "golden rule" in design?
Space: Beautiful shade and shadow to create depth. Product: Functionality. It is important if 'I' want to go/use the space/product.
What skills are most important for a designer?
Communication skill because you cannot avoid it. And a sense of humor.
Designing can sometimes be a really time consuming task, how do you manage your time?
My time is managed by my assistant! lol I need some free time to plan.
How long does it take to design an object from beginning to end?
It varies per project. Sometimes it's an easy delivery, sometimes not.
What is the most frequently asked question to you, as a designer?
"When do you plan?" because they think I'm too busy to plan.
What was your most important job experience?
For each project, under the limited budget, how much I can express/create is important. I try not to give up even though there is little budget.
Who are some of your clients?
Starwood, Disney, Baccarat, Joel Robuchon, Paul Bocuse, LLADRÓ, Lucien Pellat-Finet, Audemars Piguet, Cotton Club, Sapporo Beer, Isetan, Hiramatsu, Tokyo Tatemono and so on.
What are your future plans? What is next for you?
Probably the largest chandelier of the world. I'm tring to break the Guinness World Record for it!
Do you have any works-in-progress being designed that you would like to talk about?
Morimoto signature restaurant, at The Shelborne Wyndham Grand South Beach in Miami to open in June 2014. 5 & 6F of Isetan Shinjuku Store. Two restaurants in Taiwan hotel and a restaurant in Las Vegas.
Any other things you would like to cover that have not been covered in these questions?
I haven't done any project in Italy, and I'm eager to do so.

Extended Interview with Yasumichi Morita

Could you please tell us a bit about your design background and education?
No. There was nowhere I wanted to go, so I determined to create/designe somewhere I would want to go.
What motivates you to design in general, why did you become a designer?
My studio is based in Tokyo, Japan and involved with projects all over the world. We have wide range of categories and design each project like haute couture, thinking of the best way to express the project, so our design varies one by one.
Did you choose to become a designer, or you were forced to become one?
It is important aspect in this world to make something interesting, joyful and creative. It is different from Art and my mission as a designer is to aim for commercial success as always.
What distinguishes between a good designer and a great designer?
A bar called COOL in Kobe, Japan when I was at the age of 18. It is still there as it was completed then.
What is the value of good design? Why should everyone invest in good design?
When I see many people gathering in a space. I think design/creation will have no meaning without people.
What would you design and who would you design for if you had the time?
Lighting for interior designing. For product design, I'd like to change non-common sense to common sense.
What is the dream project you haven’t yet had time to realize?
I try not to be high; I shall be level-headed in order to see my design from the third person.
What is your secret recipe of success in design, what is your secret ingredient?
I feel, yes it is just what I expected/imagined. Designer should be able to imagine what it will be when completed.
Who are some other design masters and legends you get inspired from?
Repeaters. I suppose a project needs at least 30% repeaters to be successful so I try to design something/somewhere to be used/visited for long.
What is your greatest design, which aspects of that design makes you think it is great?
Many people will see public spaces and I use natural materials to keep blessings of nature. But I don't want to go too far, to keep the good balance.
If you hadn’t become a designer, what would you have done?
My art exhibition "What's! Gold!?" was held in April and May last year in Tokyo. I'd like to hold another when I have a decision what I wan to express next.
How do you define design, what is design for you?
From my daydreams/imaginations; I imagine a beautiful lady dating with me in a nice restaurant, bar, hotel, resort, spa...any hospitality design. Without people around in design on my mind, I cannot design.
What helped you to become a great designer?
I live in Tokyo. Japanese design is delicate and bold from any point of view. Good points: the flexibility, ability to create in a free way and cosmopolitan Week point: Few historical monuments/buildings in the city.
What’s your next design project, what should we expect from you in future?
Starting from daydreams, I sumilate the design on my mind before layout planning, then I design a rough layout and perspective/3D plan at the same time. When the layout is finished, 3D perspective is almost there.
What’s your ultimate goal as a designer?
Piano painted by my friend artist, Masataka Kurashina. Recycled Hermes scarves in art frames. Lamps at terrace. Home studio filled with my favorite things. My wife's dresser table surface coverd with crocodile leather.
What people expect from an esteemed designer such as yourself?
Workout at gym twice a week in the morning. Meetings from noon to evening. Supper with friends. Go home.
What are you currently working on that you are especially excited about?
Positive: I can go where I designed and I can use something I designed. Negative: None. Because being a designer for me, is to make people happy.
Which design projects gave you the most satisfaction, why?
Space: Beautiful shade and shadow to create depth. Product: Functionality. It is important if 'I' want to go/use the space/product.
What would you like to see changed in design industry in the coming years?
Communication skill because you cannot avoid it. And a sense of humor.
How long does it take you to finalize a design project?
My time is managed by my assistant! lol I need some free time to plan.
When you have a new design project, where do you start?
It varies per project. Sometimes it's an easy delivery, sometimes not.
What is your life motto as a designer?
"When do you plan?" because they think I'm too busy to plan.
Do you think design sets the trends or trends set the designs?
For each project, under the limited budget, how much I can express/create is important. I try not to give up even though there is little budget.
What is the role of technology when you design?
Starwood, Disney, Baccarat, Joel Robuchon, Paul Bocuse, LLADRÓ, Lucien Pellat-Finet, Audemars Piguet, Cotton Club, Sapporo Beer, Isetan, Hiramatsu, Tokyo Tatemono and so on.
What is the role of the color, materials and ambient in design?
Probably the largest chandelier of the world. I'm tring to break the Guinness World Record for it!
When you see a new great design or product what comes into your mind?
Morimoto signature restaurant, at The Shelborne Wyndham Grand South Beach in Miami to open in June 2014. 5 & 6F of Isetan Shinjuku Store. Two restaurants in Taiwan hotel and a restaurant in Las Vegas.
Which people you interacted had the most influence on your design?
I haven't done any project in Italy, and I'm eager to do so.

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