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Lawrens Tan - Designers.org

Lawrens Tan

Professional in Graphic Design.

About Lawrens Tan

The Branding Giants Pte. Ltd. is an idea-centric advertising and graphic design agency that does a good range of work from branding to conceptual ideas and below the line collaterals. We start our work with a core idea which gives the entire project a soul and with a core idea, we can easily add legs and further pushing the boundaries of the design.

  • Winner of 10 A' Design Awards.
  • 5-Time Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • 10 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Advertising
  • Graphic
  • Fashion
  • Social
Tee-Saurus English Office Buddy Stationery

Tee-Saurus English Office Buddy Stationery

Advertising Design

Totally Random Talking Cards Visual story telling playing cards

Totally Random Talking Cards Visual story telling playing cards

Graphic Design

Post-it Colleague Care Kit Media Kit

Post-it Colleague Care Kit Media Kit

Graphic Design

JT Foxx Branding Logo Design

JT Foxx Branding Logo Design

Graphic Design

Tee-Saurus Logo Design, Graphic Tees

Tee-Saurus Logo Design, Graphic Tees

Fashion Design

3M PTL Starter Kit Educational Kit

3M PTL Starter Kit Educational Kit

Advertising Design

Buckets of Love Logo Design

Buckets of Love Logo Design

Social Design

Post-it Epic Proportions Media Kit

Post-it Epic Proportions Media Kit

Advertising Design

WAAA Logo Design Corporate Identity

WAAA Logo Design Corporate Identity

Graphic Design

10 Year Logo Corporate Identity

10 Year Logo Corporate Identity

Graphic Design


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Interview with Lawrens Tan

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I graduated with a Diploma in Visual Communications in Temasek Polytechnic, School of Design, 2001. I've always been in love with generating ideas associated with advertising and design.
Can you tell us more about your company / design studio?
We are a boutique setup forming back in 2011. We are an idea centric company who believes great work always starts with an idea. They give the soul to any design work. We are glad to have worked with various clienteles.
What is "design" for you?
Design to me must always be well crafted. A brilliant idea can be brought down by the lack of execution, on the other hand, a well crafted work can bring out the essence of a weak idea.
What kinds of works do you like designing most?
Logo identity.It's kind of fun (and stressful) at the same time because it needs to speak about what your client does in a single look.
What is your most favorite design, could you please tell more about it?
One of our most favourite design was Buckets of Love, a probono design done by our company. We believe in contributing back to society. We believe in other to make the Buckets of Love kick off, they need a strong identity that communicates want it does. It's not about donating money, it's more about sharing your love.
What was the first thing you designed for a company?
It was a logo design for a local glass company. And we are glad they are still with us.
When do you feel the most creative?
Honestly in the middle of the night where there are no calls.Just peace and quiet.
When judging a design as good or bad, which aspects do you consider first?
I will firstly look at the overall concept first before analysing the execution.
How do you think the "design field" is evolving? What is the future of design?
Everything is going digital in this age. People are turning straight to the computer to start executing without even sketching or doodling on sketchpads. It's quite a sad thing though. Design nowadays focus a lot in fast and efficient services. Perhaps we would be looking into technologies that can instantly draw out what's in your mind into your laptop or desktop.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
For me it's over a cup of coffee with the client. The more thorough the brief, the easier it is to visualise and create spot-on designs for them. Reference books are a great source of inspiration to know what the design world is doing. The trends, the style and the big ideas behind each award winning work.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Fun, dynamic and graphic. I love visuals as the saying says a picture says a thousand words. Most of my works are loud and carries a dosage of humour. The approach to design would be always starting with an idea seed. Having an idea that have legs to extend over the entire campaign.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I'm staying in Singapore. A melting pot of diverse cultures and religions, which makes this country a fun and vibrant place to live in. The pace here is fast and a lot of people expects things to be done with a snap of a finger, thus sometimes we do not have the luxury of time to really craft out a piece of excellent work that surpasses our expectations.
How do you work with companies?
We would always analyse what the clients would need.They do not need another design agency. They need a design agency that will be their right hand.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
A good designer does not only give you what you want; they are a step further to see how they can make it so much better.
Can you talk a little about your design process?
We start with a briefing. Everyone in the studio will have to return with sketches in notebooks, scrap paper, or even whiteboards. Reason being, if we start it digital straightaway, there are no feelings being infused in your design. Being designers, the feel of sketching with a pencil / pen on paper is the most crucial. We will then shortlist the best design ideas, and leave them for an overnight test to see if the design still work after a day. We will then select the 2 best and start crafting out the selected few.
What are 5 of your favorite design items at home?
My white plastic chair, limited edition Japanese toy figurines, my 3M Polarizing Light LED6000, my Garbino® Can by Karim Rashid for Umbra® and my Scotch® Dog Dispenser.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Don't give your clients what they want; give them something they had never dreamt of.Don't fall in love with money, fall in love with what you do.
From your perspective, what would you say are some positives and negatives of being a designer?
The best thing about being a designer is the passion behind.Never fear the long hours.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Sketchbooks, loads of Post-it® Super Sticky Notes, Adobe Illustrator, Indesign and Photoshop, reference books like D&ADs, ADC, Design Annuals, etc.
Designing can sometimes be a really time consuming task, how do you manage your time?
Everyday I have a Post-it Note and I write my top 5 jobs to finish first. Then I write a secondary list.It keeps me focused on the priority jobs.
What was your most important job experience?
It was a project for a standee design. The visual had to be not only beautiful, but the technical part was tedious. Each artwork had to be very precise so installation would be perfect.
Who are some of your clients?
We are fortunate to work with clients like 3M, GroupeSEB, Singapore Dance Theatre, Alcon as well as Vitagen.
What are your future plans? What is next for you?
We are in the midst of brainstorming another area. The apparel design.
Do you work as a team, or do you develop your designs yourself?
Both. Working as a team can generate more ideas and they can see areas that I have overlooked.
Do you have any works-in-progress being designed that you would like to talk about?
We are working on a graphic tee shirt brand named Tee-Saurus.We are still in the midst of generating graphics.You can check it out at www.tee-saurus.com

Extended Interview with Lawrens Tan

Could you please tell us a bit about your design background and education?
I graduated with a Diploma in Visual Communications in Temasek Polytechnic, School of Design, 2001. I've always been in love with generating ideas associated with advertising and design.
What motivates you to design in general, why did you become a designer?
We are a boutique setup forming back in 2011. We are an idea centric company who believes great work always starts with an idea. They give the soul to any design work. We are glad to have worked with various clienteles.
What do you design, what type of designs do you wish to design more of?
I do mostly print related works. From advertising to branding. I would love to focus on creating logos and coming out with brand names for startups. Brand names are very important and it should say what you do in the name itself. Many people just like to come out with fancy names but with no relevance and I seek to change that.
What should young designers do to become a design legend like you?
Never fear of being rejected. Think of why it got rejected and work on it again. Never keep staying on an idea. If it doesn't work, go for another. Never let ego stand in your way. Listen to what the client needs, and not what you need.
What distinguishes between a good designer and a great designer?
A good designer designs fantastic visuals. A great designer creates ROI for its clients through their design.
What makes a good design a really good design, how do you evaluate good design?
For me, its more of the core idea and message behind the design. There had to be a key subject or focus in the visual itself. Too many people are trying to squeeze too many subjects and matters in, and it dilutes the entire focus. Good design speaks to the audiences visually, thus it has to communicate instantly, drawing curiosity and the need to have an impulse buy. If you can hit the communication, curiosity and the urge to buy, you are already a winner.
What is the value of good design? Why should everyone invest in good design?
A good design speaks of business and its returns. Good design should be invested as you are what you choose, so is your identity. A professional designer designs a piece with in-depth research, studies it's competition, and comes out with strategies that produces results.
What is the dream project you haven’t yet had time to realize?
Well, it may sound ambitious, but I want to be a Design + Business Coach. And how you can implement these in companies to scale up their businesses locally and globally. How branding can take them to another level and create a memorable business brand.
What is your secret recipe of success in design, what is your secret ingredient?
Listen, research, implement. The hidden secret is how we can make design work like a business. So it's isn't just aesthetics alone, but more of business thinking.
What is your greatest design, which aspects of that design makes you think it is great?
The Office Flipchart was one of my best creations. And its solves the problems of office mates who have difficulty updating their statuses when they are not at work. This product promotes accountability and makes office lives more fun and humorous.
How could people improve themselves to be better designers, what did you do?
Keep yourself updated through design annuals, study the concept behind and analyse. Take note of their execution and if it was you, how would you have done it? For me, it's important to be on top and stay on top. I always make it a point to enter awards every year. This is to keep us constant in the world of design and staying relevant.
How do you define design, what is design for you?
Design is like when a plain canvas meets the paintbrush and its colour palettes. Design is how you not only create a fancy masterpiece, its more of how you successfully create the value behind the painting.
Who helped you to reach these heights, who was your biggest supporter?
There's a lot to name. But my parents who worked so hard to bring me through college, my wife who stood by me all the years and encouraging me. My siblings. Of course my business coaches like JT Foxx, Jason Evers. Books from Richard Branson has really opened up my mind. My mentors like Robin and Kenneth, who selflessly created time whenever I have questions or doubt in the business side of things. My biggest supporters are my wife Doris, my ten year old daughter Clarice, who is a big fan of my work.
What helped you to become a great designer?
Ambition, pride and passion. It's always a joy to see clients saying thank you on reaching their goals and targets through design and that is really one of my greatest satisfaction.
What were the obstacles you faced before becoming a design master?
How to constantly do something different. You can't use an identical strategy to plug and play for any industry. It just doesn't work. One of the biggest obstacles before I was tarted my business was the restrictions given by the seniors. Most seniors only think that their ideas are the best while juniors should just shut up and stand aside. I still remember vividly when I politely asked a senior designer what if she added this element? Instead of listening, she retaliated "You don't tell a senior what to do!" The other main obstacle was branding. You have to prove your worth and brand to potential clients. And winning awards was one of the key components to being great.
How do you think designers should present their work?
Think like showcasing your work in Instagram. It has to be clean, minimal and visual led. Most importantly it has to tell a story and build personality.
What’s your next design project, what should we expect from you in future?
A Branding book would sound really exciting and I hope to keep producing great information to new designers and designers who want to build their own company. What to look out for and how to easily scale up the business.
What people expect from an esteemed designer such as yourself?
How design meets profit. It's not just about looking good, it's all about how you can profit from a good campaign.
What are you currently working on that you are especially excited about?
I am currently working on a brand identity design for a business coach in Melbourne. And its one of the most challenging tasks. How to present it in a logo and how to create trust just by looking at the visual.
Which design projects gave you the most satisfaction, why?
Logo design projects. It's really hard to put everything in a logo and see what it represents. Your logo only have seconds of attention to speak.
How long does it take you to finalize a design project?
From a week to at most a month. I don't really like to drag as the momentum slows and suddenly the entire project becomes boring due to the massive changes.
Do you think design sets the trends or trends set the designs?
I believe design sets the trends. Design could always be the one setting it, not vice versa. We should set the trend, if not, then what are designers for?
What is the role of the color, materials and ambient in design?
They are like food recipes. Colours are the spice, materials are the ingredients, and ambient is the plating.
What do you wish people to ask about your design?
I've seen your work, can I hire you to design my logo please?
How do you feel about all the awards and recognition you had, is it hard to be famous?
Awards and recognition are a great showcase and it gives you the establishments. To be famous isn't an easy task. But in my opinion, awards and recognition should be based more about staying relevant to your industry.
Please tell us a little memoir, a funny thing you had experienced as a designer?
Well I hope the client doesn't see this. The funniest feedback we got from the client was: "I like the idea, but I don't like the concept."
What makes your day great as a designer, how do you motivate yourself?
The email that clients sent when the campaign is over. Winning awards is one of the best ways for motivation. For my case, another way for me is going on business retreats with a global pool of entrepreneurs, sharing our ideas and how it can work in a broader perspective.
When you were a little child, was it obvious that you would become a great designer?
Not really. But I did like how I could visualise scenarios based on words alone.
What do you think about future; what do you see will happen in thousand years from now?
Design might happen without any clicks or points, it will be constructed just from brainwaves.
Please tell us anything you wish your fans to know about you, your design and anything else?
Follow us on branding in Instagram @thebrandinggiants or follow us on our designer and lifestyle products on Instagram @teesaurusproject

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