Fang Cheng Dong

Professional in Appliance Design.

About Fang Cheng Dong

Fang Cheng Dong is an industrial designer, he was born in 1988 in Henan,China. He graduated from Tianjin University of Technology in 2011, and he had acquired a Bachelor’s degree. He works to create products which have vitality, only chases the purist and most practical design, and uses his full energies to understand the deepest demand of his client and transfer these demand into real product.

  • Winner of Appliance Design Award.
  • Specialized in Appliance Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Appliance
Sliver-Touch Smart Refrigerator

Sliver-Touch Smart Refrigerator

Appliance Design


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Interview with Fang Cheng Dong

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I graduated from Tianjin University of Technology in 2011.My major is industrial design.After getting my bachelor degree, I have worked as an industrial designer for about 4 years.I love the beautiful things,I want to become a designer that I can create more useful and beautiful things for people.
Can you tell us more about your company / design studio?
Newplan is a unique local design organization in china, Founded in 2000 the company commits itself to helping global customers promote the competitiveness of brand and product.The professional team which includes more than 400 top designers, technical experts, analysts and planners provide customers with comprehensive solutions that take the competitiveness of brand and product as the core, covering the entire process of product innovation such as market and users study, brand and product planning, product design and industrialization services of design achievements.
What is "design" for you?
Design can be seeing as interesting when it's for a product, while it will be more meaningful when you try to design for human being.
What kinds of works do you like designing most?
Everything,which need to be imporved.I love my work, I'd like to design more and more creative products for people.
What was the first thing you designed for a company?
My first project is MingLing industrial sewing machine, it tooks more than one year. But encouragingly, this project win the Redstar Award in 2012.
Can you talk a little about your design process?
I'd like to create products which have vitality, only chases the purist and most practical design, and uses my full energies to understand the deepest demand of my client and transfer these demand into real product.
How can people contact you?
People can contact me either on email: dfc126@126.com or mobile: +86 15202009090
Any other things you would like to cover that have not been covered in these questions?
I'd like to thank A’ design Award competition. This is an amazing experience for me, Como is very beautiful!

Extended Interview with Fang Cheng Dong

Could you please tell us a bit about your design background and education?
My major is industrial design, I finished the undergraduate study, got the bachelor's degree in Tianjin University of Technology, 2011.
What motivates you to design in general, why did you become a designer?
I believe the gift that God gave to me, because He want to see a better world.
Did you choose to become a designer, or you were forced to become one?
I chose to become a designer before I went to college, cause I want to create more and more beautiful things.
What do you design, what type of designs do you wish to design more of?
Before one years ago, I am a product designer, in the past 4years I designed kinds of products like Induction cooker, fridges, washing machine, air conditioner and so on. But now I become a car designer, working for GAC Group in China.
What distinguishes between a good designer and a great designer?
In my opinion, the different thing is you design for goods or you design for people.
What makes a good design a really good design, how do you evaluate good design?
Good design is to be used conveniently by different people, but none can feeling that it has been designed.
What is the value of good design? Why should everyone invest in good design?
Good design give people a comfortable life and good mood, so we need it.
What would you design and who would you design for if you had the time?
I want to design something that is related to people's lives closely, because that's what's important to human beings.
What is the dream project you haven’t yet had time to realize?
A car, a wise creature, a friend. These three are the same thing.
What is your secret recipe of success in design, what is your secret ingredient?
To consider more about people's lives, think like a child, I must convince myself at first.
Who are some other design masters and legends you get inspired from?
Mr. Dieter Rams, the last time I invited by Braun as a guest juror for BraunPrize, I meet Mr. Dieter Rams in Braun and I know more deeply about his design philosophy.
What are your favorite designs by other designers, why do you like them?
I like those things which are full of passion and good for our life. For example, Gogoro is beautiful and meaningful design for our life.
What is your greatest design, which aspects of that design makes you think it is great?
For now, I wish my greatest design is an intelligent car, it is still in process :)
How do you define design, what is design for you?
Design is an impulse, people want to achieve their goals, so they need design. Design is a tools for people to achieve their aims.
What were the obstacles you faced before becoming a design master?
Knowledge and experience, I need to accumulate more of these things.
How does design help create a better society?
Make full use of social resources and make people's life more and more conveniently.
Which design projects gave you the most satisfaction, why?
The Sliver-Touch refrigerator, cause I got the Golden A'design award.
How long does it take you to finalize a design project?
For concept project, maybe 3~5month. For production project, need one or two years.
What is your life motto as a designer?
"I long so much to make beautiful things. But beautiful things require effort, disappointment and perseverance."-Vincent Willem van Gogh
Do you think design sets the trends or trends set the designs?
They are affected to each other, it is difficult to separate clearly.
What is the role of technology when you design?
It is an important thing, the technology support the design and development of the project.
Which people you interacted had the most influence on your design?
Those who have professional knowledge, they can put forward very deep views.
How do you feel about all the awards and recognition you had, is it hard to be famous?
To be a famous designer is not important, to design a famous product is more important.
Please tell us a little memoir, a funny thing you had experienced as a designer?
Traveling to Como and attend the A’ design award ceremony is a very wonderful experience for me.
What makes your day great as a designer, how do you motivate yourself?
Our world is beautiful and lovely, I should do my best to make it more and more better.
When you were a little child, was it obvious that you would become a great designer?
I am not sure, it's been a long time I can't remember that.
What do you think about future; what do you see will happen in thousand years from now?
It depends on the development of science and technology, but I think no matter how the world changes, human beings are the same.
Please tell us anything you wish your fans to know about you, your design and anything else?
I am a designer, I working for my faith, I working for our world!

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