Yi Teng Shih's Design Team

Professional in Universal Design.

About Yi Teng Shih's Design Team

They are product designers from the Department of Mechanical, Materials and Manufacturing Engineering at the University of Nottingham (UNNC). Mechanical, materials and manufacturing engineering at The University of Nottingham Ningbo China is an exciting, dynamic and fast growing department. Its programmes cover mechanics, dynamics, kinetics, thermodynamics, energy, fluids, materials, manufacture, ergonomics and design. The Department of Mechanical, Materials and Manufacturing Engineering has strong links with the corresponding departments in the UK and Malaysia campuses of the University of Nottingham. Its exceptionally close involvement with Chinese and international institutions and industries ensures a high quality teaching and research in the relevant professional fields.

  • Winner of 6 A' Design Awards.
  • Winner of Universal Design Award.
  • Specialized in Universal Design.
  • 6 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Universal
  • Packaging
  • Jewelry
  • Kitchenware
Tag Tag Mark disposable cups

Tag Tag Mark disposable cups

Universal Design

Dual Zero waste

Dual Zero waste

Packaging Design

Shampoo Bottle Adjustable amounts

Shampoo Bottle Adjustable amounts

Packaging Design

Glasses Plus Interchangeable Cover Frame

Glasses Plus Interchangeable Cover Frame

Jewelry Design

Coffee Cup Indicating temperature

Coffee Cup Indicating temperature

Kitchenware Design

Easy soup mat Thermal insulation and support the soup

Easy soup mat Thermal insulation and support the soup

Kitchenware Design


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Interview with Yi Teng Shih's Design Team

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I majored in Product Design and Manufacture in university and that’s the first time when I truly involved with design. When I was young, the field of ‘industrial design’ is not familiar with people, when we talk about a designer in China, 8 years ago, we thought of graphic design and fashion design. So I’m not always wanted to be a designer since I barely know about this field when I was young, but after I engaged in this field, I got infinite passion with it and I think interaction and industrial design is the future of the world.
Can you tell us more about your company / design studio?
Currently we don’t have a company or studio. Jeff (Yi-Teng Shih) is a design associate professor in the University of Nottingham Ningbo china, while I was one of the graduates from that department. Basically, the course was a combination of design and technology (engineering), we graduated in an engineering degree. So in the first two years we studied basic mechanical and manufacturing engineering, the next two years was more about industrial design.
What is "design" for you?
Design for us was to observe daily life, find a problem and solve it. Design is simplicity.
What kinds of works do you like designing most?
There is no boundary of our design work, as long as it’s worth designing (when existing design cannot fulfil the current needs or there is still space left for designing), we will start working.
What is your most favorite design, could you please tell more about it?
It’s really hard to say. Currently I don’t have my own “favorite” design yet, but there are many excellent designs by other designers.
What was the first thing you designed for a company?
I know Jeff designed his first product: a detachable toy car (as his undergraduate final year project) for a company in Taiwan. It was sold overseas.
What is your favorite material / platform / technology?
3D modelling software. But I really think physical model making like 3D printing is the tendency for the future.
Which aspects of a design do you focus more during designing?
Research and concept generating. For us, a good design should be very creative and it’s all about an excellent idea.
What kind of emotions do you feel when you design?
I feel tense before an idea was generated so it keep my brain active and always in the mode of thinking. But after I finally think of something I like, I feel relief and happiness – the moment I enjoy most in my life.
How do you think the "design field" is evolving? What is the future of design?
Absolutely. In the future, integration design will be the dominant. And good designer should be well-rounded with several skills including coding.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition would be my Final year project Exhibition in Ningbo China. I don’t know about the next yet
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
From every day experience. I keep a record of the problems I notice every day and think of the solution time to time. So I have my own list of design resources.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
For me, a good design must with either or both of the following characteristics: 1) to solve a problem in a simple and smart way 2) to remind the user / make people think about something that they didn’t think of before That’s the philosophy I follow in every design of mine.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I’m currently in Hangzhou China. Cultural heritage is definitely something I wanna explore more in my designs. Pros: I guess china has plenty of resources of design: lots of manufacture plants, model making is relatively inexpensive and the market is huge. The government is now emphasizing more about design and creativity than any time before. Cons: the education before university is lack of flexibility. We have to take compulsory courses like maths, physics, history etc. our work load in high school is extremely high, which left no space and time for creativity work for most of the Chinese students.
Can you talk a little about your design process?
50% of the effort is in research and idea generation, the rest is to fulfil the concept.
What are 5 of your favorite design items at home?
Ipad mini The toolset to open pecan My pencil case Beats wireless earphone My carrot doll from IKEA
From your perspective, what would you say are some positives and negatives of being a designer?
+ you will be so pound to tell people what you do for a living. A designer is cool and I think every field needs designer. We are a group of people with infinite possibilities. - sometimes it can be really tiring and hard. And bad for your health
What was your most important job experience?
Well, I only had one job so far, I can’t say if it’s important …
Do you have any works-in-progress being designed that you would like to talk about?
Yes many but I don’t want to talk about it. Maybe you will know if I won another A’ design next year :P
How can people contact you?
For Yi-Teng Shih: yi-teng.shih@nottingham.edu.cn For Jiani Zeng: zengjiani@yahoo.com

Extended Interview with Yi Teng Shih's Design Team

Could you please tell us a bit about your design background and education?
For me (Jiani), I graduated in the University of Nottingham Ningbo China with first class honors in 2015. My subject was Product Design and Manufacture (BEng). From July 2013 – July 2014, I took a one-year exchange program to the University of New South Wales in Australia. I’m an industrial designer with solid engineering background. For Yi-Teng Shih, he is a design tutor / associate professor in the University of Nottingham Ningbo China, in the department of Product Design and Manufacture. Before the current job, he got more than 10 years working experience in Industrial design field and has developed a number of successful products in Taiwan and overseas.
What motivates you to design in general, why did you become a designer?
When I had to choose a subject in the second year from all the engineering subjects, I chose Product Design. After that, I found myself with infinite passion with Design.
What do you design, what type of designs do you wish to design more of?
Currently mainly for Product Design, I wish to explore more about service design, web design and interaction design.
What should young designers do to become a design legend like you?
Keep oneself creative all the time, be a good observer to detect potential problems in daily life.
What distinguishes between a good designer and a great designer?
Both of their designs should be unique and delightful. A great designer can always discover the problems in daily life and try to solve it in a simple way, design for him / her is an easy task to do since there are plenty of resources and inspiration accumulated overtime. A good designer finishes his / her work within the deadline. His / her work should be aesthetic delightful: with a comfortable color and shape etc. But design to him / her can be sometimes a tiring work to do.
What makes a good design a really good design, how do you evaluate good design?
A good design is unique, when people see a good design, they will think “why I never think about something like that, it’s so smart” A good design should surprise people.
What is the value of good design? Why should everyone invest in good design?
A good design simplify a complex problem, people invest in it because it makes like more convenience.
What would you design and who would you design for if you had the time?
Healthcare and kitchen tools are the two fields interest me most.
What is the dream project you haven’t yet had time to realize?
I want to establish a fashion brand breaking out the traditional definition of fashion. Primary themes can be: 1) fashion goods which is highly functional 2) fashion + healthy life style
What is your secret recipe of success in design, what is your secret ingredient?
I keep a record of my everyday problem and try to solve then with my design solutions.
Who helped you to reach these heights, who was your biggest supporter?
Yi-Teng Shih, my tutor is the one I help me most. I learn his design thinking and philosophy.
What were the obstacles you faced before becoming a design master?
First, I don’t see myself as a master, but I think the obstacle before my design career is limited understanding about this field, I didn’t know much about design and industrial design before.
How do you think designers should present their work?
They should present their work through some formal platform and getting to an award before publishing it. They should protect their design and patent.
What’s your next design project, what should we expect from you in future?
We have lots of ideas. You can expect good designs in every different areas
What’s your ultimate goal as a designer?
I want to be respected as a good designer. I want to help improve people’s life.
Which design projects gave you the most satisfaction, why?
So far I like the idea which we won A’ design award: the Glasses +
What is the role of technology when you design?
Solid technology realizes a good concept, and a design with strong and unique tech support prevent the design from plagiarism
What is the role of the color, materials and ambient in design?
They are important elements based on a smart idea, but they can’t be the dominant one
Who is your ideal design partner? Do you believe in co-design?
Yes. I’m looking for someone in different fields such as fashion designer
How do you feel about all the awards and recognition you had, is it hard to be famous?
Winning an award is hard but I don’t think a single award can make me famous. Sometimes it’s just about luck.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account