Marco Mascetti

Professional in Packaging Design.

About Marco Mascetti

Marco Mascetti is the founder and owner of MrSmith Studio, a Milan based design studio active since 2005. The holistic approach to the project based on the “design thinking” method allows the Studio to thrive in all ventures, satisfying the innovation needs of clients from a variety of fields. The Studio members’ different backgrounds and skills contributed to build a team able to face with enthusiasm and different points of view every new project. Curiosity, elegance, meaning and approachability are elements of the synthetic design process to which the Studio is committed and appreciated for. Despite the strong brand identity, the Studio’s mission is to empathize with the client, motivate it and lead it to success. Since its early days MrSmith Studio deals with industrial, furniture, lighting, packaging and graphic design.

  • Winner of 6 A' Design Awards.
  • 2-Time Winner of Packaging Design Award.
  • Specialized in Packaging Design.
  • 6 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Packaging
  • Street Furniture
  • Furniture
Embossed Nutella Jar for spreadable cream

Embossed Nutella Jar for spreadable cream

Packaging Design

Edro Street furniture system

Edro Street furniture system

Street Furniture Design

100 percent Food Packaging

100 percent Food Packaging

Packaging Design

Osvaldo Table clock

Osvaldo Table clock

Furniture Design

Midori Chair

Midori Chair

Furniture Design

Fiume Coffee table

Fiume Coffee table

Furniture Design


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Interview with Marco Mascetti

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My passion for design came from my father. He taught me that we must always be curious about how things are made and built and he gave me the passion for knowing how to design what was in mind.Then of course the university, the Politecnico di Milano, gave me all the tools I needed for this job.
Can you tell us more about your company / design studio?
MrSmith Studio is a Milan based design studio active since 2005.The holistic approach to the project based on the “design thinking” method allows the Studio to thrive in all ventures, satisfying the innovation needs of clients from a variety of fields.The Studio members’ different backgrounds and skills contributed to build a team able to face with enthusiasm and different points of view every new project.Curiosity, elegance, meaning and approachability are elements of the synthetic design process to which the Studio is committed and appreciated for.The Studio’s mission is to empathize with the client, motivate it and strengthen its brand identity.Since its early days MrSmith Studio deals with industrial, furniture, lighting, packaging and graphic design.
What is "design" for you?
Design is the ability of giving answer in a single project to the three main topic: human, business and technology.
What kinds of works do you like designing most?
Projects that combine innovation with human factors are the ones that I like the most.
What is your most favorite design, could you please tell more about it?
My most favourite design will be my next project. This is the attitude that I like to have in my job for a continuous improvement.
What is your favorite material / platform / technology?
I like all materials and I like to explore all their characteristics and properties, but if I have to chose one, I may say glass.
What kind of emotions do you feel when you design?
Relax. If a project does not express relax it means that I'm doing something wrong.
From your point of view, what are the responsibilities of a designer for society and environment?
Main responsibility of designers for society and environment is to let customers focus on society and environment issues. we can not do it for them, but we can help them to think about it.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I don't do solo exhibition, my latest project has been exhibited during Salone del Mobile 2018 in Milan.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I may say that my stile is clean, fresh and up to date.Clean means that there is nothing more than what is really needed.Fresh means that my projects are optimistic and with a clear placement.Up-to-date means that all of my projects are designed considering recent materials and technologies.
How do you work with companies?
I always try to establish a good connection with companies I'm working with in order to collaborate on multiple layers.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
The more information a company is going to share with a designer, the more the project will be a success. So the topic is not how to select a good designer, but how to create a good connection with a designer.

Extended Interview with Marco Mascetti

Could you please tell us a bit about your design background and education?
My passion for design came from my father. He taught me that we must always be curious about how things are made and built and he gave me the passion for knowing how to design what was in mind.Then of course the university, the Politecnico di Milano, gave me all the tools I needed for this job.
What motivates you to design in general, why did you become a designer?
MrSmith Studio is a Milan based design studio active since 2005.The holistic approach to the project based on the “design thinking” method allows the Studio to thrive in all ventures, satisfying the innovation needs of clients from a variety of fields.The Studio members’ different backgrounds and skills contributed to build a team able to face with enthusiasm and different points of view every new project.Curiosity, elegance, meaning and approachability are elements of the synthetic design process to which the Studio is committed and appreciated for.The Studio’s mission is to empathize with the client, motivate it and strengthen its brand identity.Since its early days MrSmith Studio deals with industrial, furniture, lighting, packaging and graphic design.
Did you choose to become a designer, or you were forced to become one?
Design is the ability of giving answer in a single project to the three main topic: human, business and technology.
What do you design, what type of designs do you wish to design more of?
Projects that combine innovation with human factors are the ones that I like the most.
What should young designers do to become a design legend like you?
My most favourite design will be my next project. This is the attitude that I like to have in my job for a continuous improvement.
What makes a good design a really good design, how do you evaluate good design?
I like all materials and I like to explore all their characteristics and properties, but if I have to chose one, I may say glass.
What is the dream project you haven’t yet had time to realize?
Relax. If a project does not express relax it means that I'm doing something wrong.
What is your greatest design, which aspects of that design makes you think it is great?
Main responsibility of designers for society and environment is to let customers focus on society and environment issues. we can not do it for them, but we can help them to think about it.
If you hadn’t become a designer, what would you have done?
I don't do solo exhibition, my latest project has been exhibited during Salone del Mobile 2018 in Milan.
Who helped you to reach these heights, who was your biggest supporter?
I may say that my stile is clean, fresh and up to date.Clean means that there is nothing more than what is really needed.Fresh means that my projects are optimistic and with a clear placement.Up-to-date means that all of my projects are designed considering recent materials and technologies.
What helped you to become a great designer?
I live in Milan, hometown of the Italian Design and for sure this background has affected my designs.
What were the obstacles you faced before becoming a design master?
I always try to establish a good connection with companies I'm working with in order to collaborate on multiple layers.
How do you think designers should present their work?
The more information a company is going to share with a designer, the more the project will be a success. So the topic is not how to select a good designer, but how to create a good connection with a designer.

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