Wanna One

Professional in Interior Design.

About Wanna One

  • Winner of Interior Design Award.
  • Specialized in Interior Design.
  • Original Design.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Interior
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Lock and Be Free Urban locker

Interior Design

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Interview with Wanna One

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Design has lived with us since we were little girls. Choosing this profession was a natural process for both of us.
Can you tell us more about your company / design studio?
We are specialists in conceptualize unique branding universes. We have been working over 15 years in this sector. We love making 360º projects in which we always start with a sector audit and we check the trends so we can figure out and define the ideal positioning for the brand in the market, we create branding, image strategy and communication, digital and analogue supports… In conclusion, we take charge of every aspect of branding. A wrong action when it comes to branding produces a diversion from the programmed objectives. At first sight it might not seem important, but if the diversion continues, in a short time brand strategy can be completely lost. Brand consolidate is a day by day work. Every action is important. To strengthen them every detail counts, and we really care to help them in all the branding facets.
What is "design" for you?
Design is in everything. It makes life easier, nice and pretty.
What is your most favorite design, could you please tell more about it?
We love design in all its representations, and we couldn’t choose one of them. Choosing one would mean resign to too much talent. Nowadays, we are very lucky because we can access to design in a very simple way, and we are amazed by our society creative capacity.
What was the first thing you designed for a company?
A brand for a small local company. At that time it was our lifetime project. Since then, every single one of our projects has been our lifetime project… Every project coming to our studio makes us passionate, we work and fight for it as much as if it was our own business.
What is your favorite material / platform / technology?
Material: Wood & Ceramic Platform: Instagram Technology: Internet
Which aspects of a design do you focus more during designing?
The concept is always guiding the design development. Then we focus on functionality and create positive emotions.
When judging a design as good or bad, which aspects do you consider first?
First of all the concept (it’s coherent with the business and its corporate objectives), then the simplicity and the consistency of the design (it transmits correctly the company values and will) and finally the perfect execution (caring about details makes the difference).
How do you think the "design field" is evolving? What is the future of design?
Design world is becoming more collective and cooperative. Design is going to be gradually incorporated to administration councils, becoming a fundamental part of the decisions at a high level in the future.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Everywhere: Internet, exhibitions, travels, TV series, casual chats with friends… Inspiration arrives at the most unexpected moments. Besides, we do look for sources of inspiration, we normally visit art fairs, design exhibitions, and we are always looking for new trends in our sector. We love being updated and open to new discoveries, research is a fundamental part of our job, and we really enjoy it.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Our style is clear, simple and always positive. We love to thrill people with our designs. We have an open mind, which we think is fundamental in design. When we start a new project we always investigate the sector, so we learn and experience what’s been done. Then we try to be original and innovative. There’s no point in making what others are doing, we have a personal style and we like to make a difference. That’s also why all our designs are so different from one another.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
We live in Madrid and in Dénia. The capital city and the coast town, two completely different lifestyles, two visions, always with the same objective: create unique branding universes. Esther Mengual is Spanish and Cathy Figueiredo is French. Of course both cultures have an influence in our designs, our cultural heritage is part of us. The fact that we experience different kind of living in the same country every day makes a difference for us, because we always have two points of view for everything. Spain has been a very multicultural country in the past, and it’s becoming more and more global everyday. We see this as an advantage, because it definitely helps improving our designs, inspiring us every day.
How do you work with companies?
Our studio is always very close. We are direct and honest. Every project implies a lot of passion and rigour.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Of course you have to check their previous work, and get to know them, etc. But mostly we think you have to follow your intuition, trust your feelings when you have to decide if you have to work with someone.
Can you talk a little about your design process?
We always start auditing the sector, we learn and check as much information as we can, to have a complete idea of where and how place our project. We start building the project from the basis and we have meetings with our clients during the process in order to show them the progress and to hear them out to optimize the strategic plans and design.
What are 5 of your favorite design items at home?
Piece of old furniture Favorite Things of Chen Karlsson Lamp Eames house bird Aitor Saraiba Sculpture Seletti Monkey lamp
Can you describe a day in your life?
We start early at 8:00 a.m. connecting to Skype. Our job team is working from different locations, and that’s our way of working together and communicate all the time. Every day is different. We don’t have a fixed end time. At the Wanna One Studio routine doesn’t exist.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Follow your intuition, don’t stop looking for new things, and share your passion with others.
From your perspective, what would you say are some positives and negatives of being a designer?
The most positive is having the opportunity of creating new worlds. It is thrilling and so rewarding.
What skills are most important for a designer?
In our opinion, curiosity and being willing to learn new things, with no doubt.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Anything that helps us in a specific moment. We don’t work all the time with the same tools. We look for new tools every time we need something new, we try to improve all the time.
How long does it take to design an object from beginning to end?
It depends on the object. There are no rules. Sometimes an “easier” object takes longer than another one, depends on the concept, the process, the materials, so many things.
What was your most important job experience?
Every project we have finished to this date has been important… All of them have enriched us and made us grow in a personal and professional way.
What type of design work do you enjoy the most and why?
The projects in which we are completely absorbed: 360º projects.
Do you work as a team, or do you develop your designs yourself?
Our work team changes depending on the projects we are developing. We always work with the best freelances of every field to get fresh concepts, flexibility and top creativity. Although, for every project we work together, every one of us in their own speciality, but always in touch with everyone else.
Do you have any works-in-progress being designed that you would like to talk about?
The gastrohostel we are designing in the centre of Madrid. For the moment is the most important project the studio has been involved this year.

Extended Interview with Wanna One

Could you please tell us a bit about your design background and education?
Esther has a degree in Graphic Design and Cathy is a Marketing specialist. We have been over 15 years working in this sector.
What motivates you to design in general, why did you become a designer?
Design is in everything, even in the little things most people don’t think about. We believe in making the world a better place, and design is our way, our tool.
Did you choose to become a designer, or you were forced to become one?
For the two of us, design has been part of our lives since we were little girls, and it was evident that we would work in the sector as adults. Back then though, words like “Marketing”, “Design” or “Interiorism” didn’t have the deep meaning they have now for us.
What do you design, what type of designs do you wish to design more of?
We are passionate about global projects in which all efforts come together to help the final design. We care about our clients and we try to help their brands grow. We want them to become bigger and better with every step, no matter if it’s in a digital or an analogical way. A brand can’t be built in a day: coherence, rigour and creativity are its best allies.
What should young designers do to become a design legend like you?
Be confident, work hard and don’t count the hours you spend working. Work as a team.
What distinguishes between a good designer and a great designer?
The level of emotion the design brings with it when it’s completed. If people are receptive to the design and it produces a positive emotion, then we can say it’s a success.
What makes a good design a really good design, how do you evaluate good design?
Simplicity, functionality and the ability of cause an positive emotion.
What is the value of good design? Why should everyone invest in good design?
A good design makes people feel better. A good design, such as a piece of furniture, can become the centre of a room, or change the style of a whole house. It can become part of your life. A good design, no matter if we are talking about a home or an office, can have an influence on people, built environment is more important than we think! Besides, good design is always a good investment.
What would you design and who would you design for if you had the time?
A home furniture collection and a line of decoration accessories. Our dream is to collaborate with Seletti, one of our favourite brands.
What is the dream project you haven’t yet had time to realize?
We are very lucky because we are working in one of our dreamed projects at the moment. We are designing and creating a GastroHostel in the centre of Madrid. The project is not ready yet, so we can’t tell you much about it!
What is your secret recipe of success in design, what is your secret ingredient?
The concept. Without a good business strategy and a good concept behind it, the recipe doesn’t work...
Who are some other design masters and legends you get inspired from?
Eames, Philippe Starck, Jaime Hayon, Studio jobs, Cul de Sac and many more…
What are your favorite designs by other designers, why do you like them?
Cathy Figueiredo: Ornamante, (www.ornamante.com) its hipo makes me smile every day. Esther Mengual: Tania Da Cruz, (www.taniadacruzdesign.com) for the freshness and positivity of her designs.
What is your greatest design, which aspects of that design makes you think it is great?
Lock & Be Free, for the simplicity of its concept and its chromatic and architecture strength.
If you hadn’t become a designer, what would you have done?
We have to confess that we love our jobs, but if we hadn’t become designers, Esther would had been an artist, and Cathy would had become an architect.
Who helped you to reach these heights, who was your biggest supporter?
Our mentor Pepe Crespo. He is one of the best spanish high level marketing specialists. The years we spent collaborating have enriched us both personally and professionally. https://www.linkedin.com/in/pepecrespo
What helped you to become a great designer?
Our will for improving, the wish of making things better every time, and to design and create projects which make people happier.
What were the obstacles you faced before becoming a design master?
The worst obstacle is the mistrust a client could have concerning our proposal about a project.
How do you think designers should present their work?
Each project is different, and should be presented in a unique way. Even if you have you universe design, and understanding that your presentations must fit in your style, you have to be original and authentic. If you present everything with the same format, creativity fades away.
What’s your next design project, what should we expect from you in future?
We are now absorbed into the creation of a GastroHostel in the centre of Madrid. It’s going to be an interactive and surprising meeting point for the people of Madrid and for the people visiting the city.
How does design help create a better society?
Functionality and esthetic make our world nicer and more comfortable.
What are you currently working on that you are especially excited about?
The GastroHostel in the centre of Madrid is our current project. It will be finished in autumn. We are creating a unique experience in its area which will surprise for its freshness and creativity.
Which design projects gave you the most satisfaction, why?
Every project we have created until this date has been very satisfying. Each one of them made us grow personally and professionally. All of them have been important. It’s remarkable though, as you can imagine, when one of your projects is recognized and published. It’s always exciting when you see your work side by side with projects made by people you admire.
What would you like to see changed in design industry in the coming years?
Esther Mengual: We need young designers to make more products which make us smile. Cathy Figueiredo: We need more exchanges and feedback between professions to feed and enrich the design process in order to make better designs. Also, sustainability and positivity should be fundamental in every job.
Where do you think the design field is headed next?
Design will become a fundamental part of strategic decisions for companies.
How long does it take you to finalize a design project?
It depends of every project, its complexity and how long it takes to develop every part of it.
When you have a new design project, where do you start?
We always start auditing the sector, identifying the competition at a national and international level and investigating market trends.
Do you think design sets the trends or trends set the designs?
There are so many different kind of designs: the ones which set the trends, the ones following the trends, without contributing or adding anything new and the ones which are atemporal.
What is the role of technology when you design?
We use technology every day and it is part of all of our process design. We are in touch through email and skype, we use design software, etc.
What kind of design software and equipment do you use in your work?
We all work with Apple equipment. For software we use from Microsoft Office, to Adobe or Autocad and Revit. It depends on the project.
What is the role of the color, materials and ambient in design?
A good design implies a perfect selection of the chromatic range and the materials we use. In all our projects, color is a fundamental part of them. We love chromatisms and we can spend hours talking about colour tones.
What do you wish people to ask about your design?
Did you have complete freedom to suggest and develop this project or did you have many limitations?
Who is your ideal design partner? Do you believe in co-design?
We believe in working as a team, in fact we create our teams depending on the projects to guarantee the professionalism, flexibility and creativity at all times.
How did you develop your skills as a master designer?
Each project has made us learn new things and develop our abilities. We adapt to circumstances and keep growing every day.
What is your favorite color, place, food, season, thing and brand?
Color: Yellow Place: The next one we will discover Food: Asian food Thing: A great book Brand: Seletti
Please tell us a little memoir, a funny thing you had experienced as a designer?
Enjoy the big hug of a woman and how thankful she was because we gave her so much joy and laughs at an event we created in Madrid in 2016. “Lava tus trapos sucios” meaning “wash your dirty clothes”. In Spanish is an expression meaning “Confess your secrets”.
What makes your day great as a designer, how do you motivate yourself?
We are thankful everyday for being able to work in our passion.
When you were a little child, was it obvious that you would become a great designer?
Since she was little Esther said she wanted to do the adverts she saw on TV, of course, back then she didn’t even know the meaning of the word “design”.

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