I grew up in Athens in a total artistic environment. My grandfather was an artist and my parents are both architects, so I knew since I was a child that I wanted to do something that would involve art and colors in any way! My childhood dream was to play with colors and brushes…Forever! Becoming a graphic designer was my goal since high school. I studied BA (Hons) Graphic Information Design in the University of Westminster (London, UK) and when I came back to Greece I was very fortunate to start my working experience and my career in a worldwide known and awarded branding and design agency in Athens. This was my first job. While I was working there, I realized that I wanted to specialize in branding, logo design, corporate identity and packaging.The last 6 years I work as a freelance graphic designer and I am based in Athens. I am specialized in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while my clients are both of Greek and international origin.
Creating visual identities for companies and brands of all sizes is my passion, but this passion comes hand-in-hand with a good mix of rational thinking and professionalism. My benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while my definition of success is to see the brands and the projects I handle flourish and grow!
Creativity can hit you in the head at any time. I feel most creative when fter all the research that I do in every project, I find the "idea" and the concept. I feel happy when I know what I am doing.
A design is successful when it meets its clients needs, and at the same time is aesthetically pretty.I admire the designers who make an impact, embrace the message in a unique way and create emotions.I believe that creativity is the ultimate seed for a great work, but strategy and rational thinking are prerequisites for things to 'click'. Every brand or company has a message and a story that needs to be said. I believe that the combination of passion, creativity and aesthetic simplicity do the job. Be simple and “to the point” and don’t create unnecessary noise.
it depends on the category of design. I consider if the design is based on the clients needs and if this happens, aesthetics and design quality and execution is after.
My inspiration can be anything really. The lyrics of a song, a nice talk, my friends, a walk in nature, a big smile, the Greek sun. Of course before starting working on a project I do my research so I get inspiration from other great designers and their work, through art books and design blogs.
My motto is “Think with your heart”. In my work I am trying to combine logic and… magic! I favor the combination of creativity and aesthetic simplicity that does the job without unnecessary noise. I believe that creativity is the seed for great work, but also in the importance of strategy and planning as a prerequisite for things to 'click'.Creating visual identities for companies and brands of all sizes is my passion, but this passion comes hand-in-hand with a good mix of rational thinking and professionalism. My benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while my definition of success is to see the brands and the projects I handle flourish and grow!
I live in Athens, Greece. I love living in Greece because is where my family & friends are. Greece is my country, a country full of history, culture, passionate people, great food, a great sun and the best summers!I am very proud that Greek graphic design (and design in general) is of a very high level. Competition is very high and that makes me try harder and wanting to become better and better.
I work in a per project basis. Upon a given brief from the client, I do my research and start designing my ideas. I present to the client 2-3 different design concepts at first presentation. Then, upon selection of the chosen concept, the next step is finalisation and further development of the design and final stage is the delivery of final artwork files.
First thing in the morning is to go for a big walk with Cookie, my dog! Then I have a big cup of coffee, I go to the gym and then my day starts! Usually I work at home or go to meet my clients, new business meetings etc..
-Believe in yourself and your talent.-Get personally involved in the project no matter the size of the client.-Don’t think of money when you create. It is a bad influence and it affects your creativity. Work from your heart! -Find your strong points and use them.-Focus on the message and on what truly matters to be communicated.-Embrace the message by creating emotions through your designs.-Don’t copy. Get inspired.
To be able to design for his client and not (only) for himself. What is challenging is to be able to combine his aesthetics and knowledge but respecting his clients vision. The designer doesn't design for himself. He designed for the others.
My clients come from many different fields. At the moment I work with clients from Greece and abroad, mainly (but not only) in the food & beverage sector.
I want to continue to work on interesting projects and meet unique people, embrace their messages, make an impact and create emotions.My ultimate desire and goal is to continue inspire people through my work, make them smile and try to make them see things in a different perspective.
I believe that creativity is the ultimate seed for a great work, but strategy and rational thinking are prerequisites for things to 'click'. Every brand or company has a message and a story that needs to be said. I believe that the combination of passion, creativity and aesthetic simplicity do the job. Be simple and “to the point” and don’t create unnecessary noise.
Designer of the Day Interview with Sophia Georgopoulou
I studied BA (Hons) Graphic Information Design in the University of Westminster (London, UK) and when I came back to Greece I was very fortunate to start my working experience and my career in a worldwide known and awarded branding and design agency in Athens. This was my first job. While I was working there, I realized that I wanted to specialize in branding, logo design, corporate identity and packaging. The last 7 years I work as a freelance graphic designer and I am based in Athens. I am specialized in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while my clients are both of Greek and international origin.
I grew up in Athens in a total artistic environment. My grandfather was an artist and my parents are both architects, so I knew since I was a child that I wanted to do something that would involve art and colors in any way! My childhood dream was to play with colors and brushes…Forever! Becoming a graphic designer was my goal since high school.
01. Receive a detailed brief from the client is the most important thing. If the client cannot provide a correct brief, I always send a questionnaire. It is important to know what I am going to design, respect the needs of the project in order to be a successful one (for the client).02. I always do Research of the competition03. Trust how I feel about the project.To me, it is important to be able to design for your client and not (only) for yourself. What is challenging is to be able to combine my aesthetics and knowledge but respecting my clients vision. The designer doesn't design for himself. He designed for the others.
I love the part where a project starts. It makes me happy. All the design process makes me happy. My favorite part of this process when after all the research and all drafts I say to myself “This is it!”.I believe that creativity is the ultimate seed for a great work, but strategy and rational thinking are prerequisites for things to 'click'. Every brand or company has a message and a story that needs to be said. I believe that the combination of passion, creativity and aesthetic simplicity do the job every time. My ultimate desire and goal is to inspire people through my work, create emotions and memorable brands, make people smile and try to make them see things in a different perspective.
Intuition, passion, thinking positive, trust my instinct, thinking with my heart.I believe that all these aspects make me a good working partner that together with my team and the client create unique projects.
I want to continue to work on interesting projects and meet unique people (as clients or team members), embrace their messages, make an impact and create emotions. I want to make people happy through my work. My ultimate desire and goal is to continue inspire people through my work, make them smile and try to make them see things in a different perspective. I also woule like to continue working with people and projects from around the world.
-Believe in yourself and your talent.-Get personally involved in the project no matter the size of the client.-Don’t think of money when you create. It is a bad influence and it affects your creativity. Work from your heart! -Find your strong points and use them.-Focus on the message and on what truly matters to be communicated.-Embrace the message by creating emotions through your designs.-Don’t copy. Get inspired.
A design is successful when it meets its clients needs, and at the same time is aesthetically pretty. I admire the designers who make an impact, embrace the message in a unique way and create emotions. Every brand or company has a message and a story that needs to be said. I believe that the combination of passion, creativity and aesthetic simplicity do the job. Be simple and “to the point” and don’t create unnecessary noise.
First thing in the morning is to go for a big walk with Cookie, my dog! Then I have a big cup of coffee, I go to the gym and then my day starts! Usually I work at home or go to meet my clients, new business meetings etc.. Also if there is a new project involved, I look at inspirational design sites or on Instagram and also my books.
I do follow fellow designers that I admire their work, in Greece and globaly, I read design books and I try to visit design exhibitions and events as much as I can.
To me, a succesefull design is when the message of the project is communicated easily and correctly, without unnecessary noise. Keep it simple. Less is more.
A design is ready when both me and my client are happy and when I meet the briefs requirements in a unique way. When something is eye catching, minimal and to the point.
In general I admire the good result of a design and what it makes me feel. I admire the designers who make an impact, embrace the message in a unique way and create emotions. I admire many designers and their work. But one example of a GREAT logo and graphic designer is Alan Fletcher. I love his work! He has been a great inspiration to me.
I grew up in Athens in a total artistic environment. My grandfather was an artist and my parents are both architects, so I knew since I was a child that I wanted to do something that would involve art and colors in any way!
I studied BA (Hons) Graphic Information Design in the University of Westminster (London, UK) and when I came back to Greece I was very fortunate to start my working experience and my career in a worldwide known and awarded branding and design agency in Athens. This was my first job. While I was working there, I realized that I wanted to specialize in branding, logo design, corporate identity and packaging.
To me design is a means of expression. So I guess the motivation is to express myself through my work BUT always respecting the needs and the brief of my Client.
I am specialized in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while my clients are both of Greek and international origin.
I think that a great designer is the one who is a good designer in terms of skills, that always tries to improve himself and evolve, that trusts his journey and respects the needs of the client.
In generally I admire the good result and what a project makes me feel. I admire the designers who make an impact, embrace the message in a unique way and create emotions. I admire many designers and their work. But one example of a GREAT logo and graphic designer is Alan Fletcher. I love his work! He has been a great inspiration.
Recently I admire the work of many greek designers and especially the work of Dimitris Papazoglou, a great graphic designer from Thessaloniki.
I don't like talking about my work. I cannot choose one design since most of my projects I created from scratch, all have a story to tell and I believe I did my best.