Kansaranat Pear Nerngchamnong

Specialized in Design.

Kansaranat Pear Nerngchamnong

About Kansaranat Pear Nerngchamnong

Inspired by the relationship between humans and design, I am an advocate for Design Thinking. My passion and practice revolve around uncovering the stories behind complex problems and utilizing insights to drive growth and innovation. With my background in both the creative field and operations, I combine skills from both aspects to deliver purposeful solutions. ​Born and raised in Bangkok, I have lived in Bangkok, Thailand; Savannah, Georgia; Melbourne, Australia; and I am now based in New York where I continue to develop my curiosity and immerse myself in a multicultural environment. When I'm not looking for new gummy bears to try, I practice yoga, explore new ideas and inventions, and experiment with dinner recipes.

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Kansaranat Pear Nerngchamnong

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I went to undergrad at Savannah College of Art and Design (SCAD) for Film and Television and graduate school at Parsons School of Design for Strategic Design and Management. My passion for storytelling and problem-solving has always been my main driver in everything that I do, and that led me to combine my former training to focus my practice on Design Thinking.
What is "design" for you?
Design is a way to improve human interactions, and it comes in various forms: whether it's in the form of how human relationships interact with space, how products help improve our daily lives, how design helps communicate, or how design help better services and communities.
What kinds of works do you like designing most?
I enjoyed the design research and strategy the most. More specifically on the process of design, I enjoyed the research to uncover insights and forming concepts the most. This initial process before landing on the direction/solutions (service design, product design) is what got me excited the most.
What is your favorite material / platform / technology?
A pencil and a paper are my go-to for all the work I do. Before using any software or platform, I always start with sketching, doodling, and writing notes. To me, sketching on paper is what helps me organize my thoughts and make sense of how I want to further the design process.
When do you feel the most creative?
I always find a quiet time at home to lay down, reflect on what I’m currently working on and clear my head. That’s usually when I start forming new ideas/inspiration and feel the most creative.
Which aspects of a design do you focus more during designing?
I focus more during the research phase because this aspect helps me discover what users need and design a product/service that will truly benefit them.
What kind of emotions do you feel when your designs are realized?
Excitement, but also nervous because I don’t know how people will respond to it.
What makes a design successful?
A design that responds to the needs of users. Design can’t just be visually appealing; it has to function well and serve the purpose.
When judging a design as good or bad, which aspects do you consider first?
The purpose of the design itself. Does this design serve its purpose? Can it help improve the user's experience?
From your point of view, what are the responsibilities of a designer for society and environment?
I think as a designer, we are part of the system (community, organization, the world) and that means we have to think about responsible innovation and consider our contribution because Design plays a big role in shaping the culture.
How do you think the "design field" is evolving? What is the future of design?
I think design has become very involved in technology and innovation. I think the future of design will continue to grow and remain heavily involved in technology advancement. Some of the examples can be seen in UX design and service design, and I think as the world continues to change and be influenced by technology, the design field will help bridge the gap between computers and humans.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration for my works usually comes from three types of sources. Personal interest (or frustration and the need to fix something), my environment (friends, family, a neighbourhood where I live), and the work in the world by others (other designers, products, businesses). I think it’s important to be aware of what’s around you and always stay curious. I think inspiration and creativity stop when you stop learning.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I’m currently living in New York. I was born and raised in Bangkok, Thailand before moving to Australia, Savannah (Georgia), and currently based in New York. I am grateful for the opportunity to be immersed in different cultures and it has helped me remain open-minded and continue to improve my growth, personally and professionally.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Skills are important. But I think most importantly it’s the designer’s perceptions. The best work often comes from great collaborations. Is this designer easy to communicate with, open to embrace their comfort zone, and willing to work with the company rather than only fulfill the design brief?
Can you talk a little about your design process?
I practice the Design Thinking process and use that method when I have the opportunity to integrate that into my work. The Design Thinking process starts from Empathy (putting yourself in customer’s/client’s shoes), Defining the problem/context, Ideate (generate possible ideas and direction), Prototype, and Test your idea.
What are 5 of your favorite design items at home?
•Coffee table: it functions as a coffee table with the right size/height/surface but it’s also the main furniture piece that makes my apartment feels cozy.•Skylight: This window located in my living room, which provides great sunlight even on a cloudy day. •Blender: Small, easy to clean and doesn’t take up much space. The container to put the ingredients in also serves as a to-go cup.•Bedroom door with curtains: Glass window to let the lights from both bedroom and living room, but can be easily blocked and keep the room dark from the curtain. •Amazon Alexa: Small, convenient, and it ‘meows’ when I say ‘mi amor’.
Can you describe a day in your life?
I always make sure that there are at least 15-20 minutes to sit down, have breakfast, and think about what needs to be done today before I go to work. At the end of the day, I make sure to sit down, reflect, unwind, and connect with loved ones (especially with my sister that is living on the opposite side of the world).
What is your "golden rule" in design?
Empathy. Be empathetic and put yourself in the shoes of the person you’re designing for.
What skills are most important for a designer?
Curiosity, flexibility, and empathy. Be empathetic and put yourself in the shoes of the person you’re designing for.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Apart from pencil and sketchbook, I use Adobe Creative Suite, Post-Its, sometimes InVision. Most importantly, a good playlist on Spotify.
Designing can sometimes be a really time consuming task, how do you manage your time?
I generally make a list of what elements/layers the work needs to be completed and prioritize. Then I allocate specific time (hours/days) that I will work on each specific element. And make sure I try to factor a time for a good night sleep to continue to have a clear mind on for the next day.

Designer of the Day Interview with Kansaranat Pear Nerngchamnong

Could you please tell us about your experience as a designer, artist, architect or creator?
I went an undergrad at Savannah College of Art and Design (SCAD) for Film and Television and graduated school at Parsons School of Design for Strategic Design and Management. My passion for storytelling and problem-solving has always been my main driver in everything that I do, and that led me to combine my former training to focus my practice on Design Thinking. I’ve worked in industries ranging from film and television, hospitality, and e-commerce for clients and companies such as Ghost Robot, Moby, Heineken, and Bokksu.
How did you become a designer?
I’ve always been interested in the creative field and got start my career in film and television, wanting to help people tell their story and bring their creative vision into reality. I was fortunate to have met great mentors and and received opportunities to work on different projects and industries that led me into practicing Design Thinking, and using this methodology as a way to creatively help solve problems and foster innovation.
What are your priorities, technique and style when designing?
The top three important stages when I’m designing are the research phase, where I understand the customers’ needs and motivations, then recognising patterns and insights that can help me form the concept of the design, and the third step is to create a mock-up to see the overall concept.
Which emotions do you feel when designing?
I generally feel calm and at ease when I design. The most exciting phase of the design process is when I translate insights from research into the concept.
What particular aspects of your background shaped you as a designer?
I have been living abroad in different cities around the world for the past fifteen years. Being exposed to different cultures has helped me be comfortable in change, ambiguity, inspired by different types of environment, and remain open minded personally and professionally.
What is your growth path? What are your future plans? What is your dream design project?
I want to be more involved in Design for Social impact and innovation. I am currently considering relocating to a new city and continue to develop my skills as a designer.
What are your advices to designers who are at the beginning of their career?
One of the best pieces of advice I received was “to be a sponge”, which means to be open to absorbing new learning even when you are in doubt.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I was once told to never forget to have my sensors on, meaning that you need to always be aware of what’s around you, what is going on in the world and asking why. Design helps shape the culture, so it’s important to pay attention to what’s happening in STEEP: Social, Technological, Economic, Environmental, and Political.
What is your day to day look like?
I begin each day with at least 15 to 20 minutes of quiet time during breakfast before I go to work. I use that to think about the day and what I plan to accomplish. I always try to have some time on the weekend or at the end of the day to reflect on my day and the work I’ve done during the day. A good music playlist always helps during the day as well.
How do you know if a product or project is well designed? How do you define good design?
I think great design is the one that really responds to the customer’s needs. It's designed for what people need rather than what you think people might want.
Would you tell us more about your work culture and business philosophy?
I think the three important keys when working with other designers or clients are respect, transparency, and flexibility.
What are your philanthropic contributions to society as a designer, artist and architect?
I have been involved in humanitarian work as a volunteer teacher, but I look forward to contributing my skills as a designer more in the social impact sector.
What positive experiences you had when you attend the A’ Design Award?
A’ Design Award is one of the largest award competitions that features many innovative ideas on a global scale, and I think this competition really helps expand the design community. One of the most exciting things is to see inspiring work from other designers and connect designers and creators together.

Extended Interview with Kansaranat Pear Nerngchamnong

Could you please tell us about your experience as a designer, artist, architect or creator?
I went to undergrad at Savannah College of Art and Design (SCAD) for Film and Television and graduate school at Parsons School of Design for Strategic Design and Management.
How did you become a designer?
My passion for storytelling and problem-solving has always been my main driver in everything that I do, and that led me to combine my former training to focus my practice on Design Thinking.
What are your priorities, technique and style when designing?
I chose to become a designer, but also my past personal and professional experiences have formed my path to be in a design field.
Which emotions do you feel when designing?
I wish to be more involved in the field of Service Design and Design for Social Impact.
What particular aspects of your background shaped you as a designer?
To continue to learn. I am still learning and still have so much more to learn, and I think it’s important to have your sensors and curiosity turn on no matter how many years you have worked in the field.
What is your growth path? What are your future plans? What is your dream design project?
I think a good designer delivers an amazing project. A great designer brings what they learned from past projects to continue to improve.
What are your advices to designers who are at the beginning of their career?
A design that responds to the needs of users. Design can’t just be visually appealing; it has to function well and serve the purpose.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
A good design is sustainable. It benefits long-term impact and usage.
How do you know if a product or project is well designed? How do you define good design?
Empathy. Put yourself in the customer's shoes and understand their needs, their pains and gains. That way you’re really designing something that will truly benefit your customers.
How do you decide if your design is ready?
I really admire the work that comes from Ideo and their practice in human-centred design.
Would you tell us a bit about your lifestyle and culture?
I am always open to new challenges and new learnings. If there is something I don’t know how to do, then I try to understand it. Even if I failed on the first attempt, at least I learned from it.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is a way to improve human interactions, and it comes in various forms: whether it's in the form of how human relationships interact with space, how products help improve our daily lives, how design helps communicate, or how design help better services and communities.
What positive experiences you had when you attend the A’ Design Award?
My sister, her boyfriend, my mother, and my boyfriend are my biggest supporters. I’m also very grateful to have great friends, have opportunities to have met inspiring teachers and supportive bosses from companies I’ve worked for.

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