Annemarie Ambrosoli

Specialized in Design.

Annemarie Ambrosoli

About Annemarie Ambrosoli

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Annemarie Ambrosoli

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Great importance have had my stays in Lombardy, South Tyrol and Austria. My artistic training began very young in the artist studio of my uncle, M° Ercole Frigoli, painter, who taught me the technique of oil painting. Later I deepened the various artistic techniques attending drawing courses and courses at the Summer Academy of Bruneck under the guidance of Professors Claus Pack (section "landscape") and Reinhard Adlmannseder (section "nude, portrait and figure). After many years of working "en plain air" on the landscape, my desire was to change to achieve something more imaginative and original, no longer tied to the landscape. I had a strong need to change and after a year of my decision to change my way of expressing myself, these geometric, sympathetic, joyful figures were born and give a feeling of tranquility and positivity. Finally I was able to create something truly mine, no longer linked to the vision and interpretation of the landscape, but to an inner feeling. The figures are stylized, but looking at them in profile, the mouth is half open and as it is drawn, it seems that these figures have a dialogue between each other. This is what I want to convey: dialogue. The figures are put in profile or even are seen from behind. The hairstyles that I paint are very imaginative, unreal, but I am very excited to create them. The earrings are invented and have many colors. The figures have their own soul and are not static
Can you tell us more about your company / design studio?
I am a professional artist passionate about my work. I work in the art sector from a very young age and professional level since 2008. I exhibit at international art fairs and in my studio I create my works of art. My goal is to guarantee quality works of art
What is "design" for you?
Design is innovation, functionality and originality of the studied object but at the same time creativity
What is your most favorite design, could you please tell more about it?
One of my favorite works is a watercolor entitled "Amazing". The three painted figures give the idea of being very amused by something they are looking at and from the expression of their mouths we can think they are muttering something. The watercolor paints are fantastic, transparent and perfect as a whole. Note the pencil, but these signs are important, the lines give strength to the drawing. Complementary colors give strength to the whole scene
What is your favorite material / platform / technology?
Currently in my paintings there is no technology, because it is a manual work using pencil, brushes and spatulas on canvas or paper
When do you feel the most creative?
I feel more creative, when I repose in the evening and I start thinking. On that occasion I have very good ideas that can be realized later during the day
Which aspects of a design do you focus more during designing?
Surely the design with pencil must be perfect, because on this basis then I start to paint and above all I must have good in mind what colors I want to use
What kind of emotions do you feel when you design?
While drawing I have a great concentration, the music relaxes me and I feel quiet
What kind of emotions do you feel when your designs are realized?
Achieving the purpose of creating an original work of art, as I imagine it, is a great satisfaction and I feel good, happy and positive throughout the day
What makes a design successful?
In my work as an artist I put all my efforts, my passion, my imagination and my imagination. I like to create order in my works and that they are pleasant and give the viewer of the work a message, an emotion
When judging a design as good or bad, which aspects do you consider first?
The aspects that I consider in my works of art to have works of excellent quality, are the originality, the aesthetics, the order in the composition and the color
From your point of view, what are the responsibilities of a designer for society and environment?
From my point of view the responsibility of the designer towards society and the environment lies in the creation of objects thinking about the general well-being and creating a continuous cycle of reuse of the materials already used, reducing the production of waste
How do you think the "design field" is evolving? What is the future of design?
I think that, as in all categories, there must also be a change in design, due to factors such as the environment and the changing society. It will therefore be necessary to overcome the concept of sustainable design by thinking of creating unique pieces, limited series and reusing renewable resources and materials
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was in Hong Kong at the Asia Contemporary Art Show last year and the next exhibition will be in September this year in Dubai at The Hotel Show - Middle East Design and Hospitality week
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration is in my mind. I really like looking at the masters of the past, both for the composition of their works and for the use of color and being able to get into their work to understand what their thinking was and what emotion they wanted to convey
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My works of art are hand painted in various techniques. I like to study a simplified, stylized composition with light backgrounds, where my figures emerge, usually in profile or seen from behind. The color is flat, without shadows, varying the color tones to make the composition more interesting. My works of art are unique and unrepeatable and hand-painted creations without the use of technology or other means. I like to decorate my figures with hats, earrings and original hairstyles. The end result is a pleasant work that tells a moment of life
Can you talk a little about your design process?
The design of my artworks requires inventiveness. The designs of the figures are simple geometric shapes but it is the simplicity of the form that makes the design of the artwork difficult. The design must be credible and must give the message that I want to convey to realize a unique work. Ideas are born day by day. The perspective is not part of my artworks, because the figures are not three-dimensional, but in their simplicity must represent a concept, an idea
Can you describe a day in your life?
My greatest joy is to start the day with the preparations to design the new idea. In fact these new ideas of mine must be unique and must not be repeated. Usually I start drawing immediately, but it can happen that I want to find some suggestions and in this case I look at art or design books. Moreover, if I can dedicate myself only to my art, for me the days are never boring but rather exciting
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
In my opinion I think is important: determination, interpretation, inventiveness, good marketing strategy
What skills are most important for a designer?
The most important skills are: creativity, imagination, fantasy, aesthetics, originality
Designing can sometimes be a really time consuming task, how do you manage your time?
Surely for each work that I want to create it takes time to find the idea, draw it on the canvas or sheet of watercolor, paint it. I work so long as I can, with pauses necessary to rest my eyes. I prefer to work as much as possible on the work so as not to lose inspiration
What type of design work do you enjoy the most and why?
I like all my works, on of these that I really like are my watercolor artworks. I consider making in the future jewelry designs
What are your future plans? What is next for you?
Apart from art fairs that I will continue to participate in, there could be new collaborations
Do you work as a team, or do you develop your designs yourself?
No, I don’t work as a team, I develop my design by myself, because my activity is to paint works on canvas or watercolor paper, actually
Do you have any works-in-progress being designed that you would like to talk about?
Yes. Of course. I like so much spring and at the moment I'm painting an oil on canvas that relates to spring
How can people contact you?
People can contact me via e-mail or it's possible also by telephone explaining to me which work they are interested in. I also want to point out that I also paint commissioned works

Designer of the Day Interview with Annemarie Ambrosoli

Could you please tell us about your experience as a designer, artist, architect or creator?
I am a freelance artist since 2008, previously I was a pupil of my uncle Ercole Frigoli, painter, since very young. He introduced me to the technique of oil painting as well as to the love of nature. I attended courses at the Summer Academy of Bruneck (BZ) in the years 1992/1996 under the guidance of Professors Claus Pack, for the section "landscape" and Reinhard Adlmannseder, for the section "nude, portrait and figure". I attended drawing courses. I currently work for private clients, who are collectors
How did you become a designer?
For a long time I painted the landscape "en plain air", but in 2016 I had the desire to look for new ideas and the stylized and original characters that I paint currently excite me enormously. As a designer I am still at the beginning, but I already have many ideas of how to bring my work as an artist in the design sector
What are your priorities, technique and style when designing?
The study of my designs is very accurate to give strength and visual impact. Each work has been designed in detail. The circles, the games of the lines, the originality of the hats, the earrings, the dresses give great strength to the scene. The technique of watercolor with its transparencies enriches the shapes and colors that overlap creating new nuances. Many layers of watercolor are made to achieve the right degree of color. Considering that with the watercolor technique no errors are allowed, the paintings must be very accurate and must be well programmed
Which emotions do you feel when designing?
When the idea that I want to put on the drawing pad is born, this is already an exciting phase. Because the idea is one thing, but realizing it is another thing. My designs require inventiveness and must be absolutely original in creation. During the design I have to be very calm and this allows me to get a good and very satisfactory initial result. Obviously if the finished work is successful, I have a great happiness, I feel totally positive and I feel satisfied
What is your growth path? What are your future plans? What is your dream design project?
My artistic path was born as a painter, but after changing my way of expressing myself in art, a new world has opened up, that of design, and now I feel ready to create designs that can be applied in different categories, like jewelry or fashion
What are your advices to designers who are at the beginning of their career?
In my opinion, the path to becoming an artist or designer is very long and tiring, one must have tenacity and willpower and not be upset by obstacles and difficulties and if one believes in oneself, one must continue on the chosen path. Furthermore, the constant presence on the market is important to be known
What is your day to day look like?
My greatest joy is to start the day with the preparations to design the new idea. In fact these new ideas of mine must be unique and must not be repeated. Usually I start drawing immediately, but it can happen that I want to find some suggestions and in this case I look at art or design books. Moreover, if I can dedicate myself only to my art, for me the days are never boring but rather exciting
How do you keep up with latest design trends? To what extent do design trends matter?
For the moment I do not follow design trends, but my desire is to follow my personal style, because I would like my designs to reflect my emotions that are transferred to those who observe the final work
How do you decide if your design is ready?
There is certainly the moment when I think that I no longer have to continue and that the work is really over. Sometimes it happens, however, to have an afterthought and therefore I have to decide if I have to make changes or if it is better not to do so. Personally, in my oil paintings I have clear ideas about how design should be and what colors I have to put on the canvas, it can happen that sometimes I want to change something and this is possible, while if I paint watercolor the drawings and shades of watercolor applied can no longer be changed and therefore if I am not satisfied I cannot make corrections and I have to start a new design
What is your biggest design work?
One of my work that has really thrilled me and of which I am proud is certainly a big artwork, which was purchased at a fair in Hong Kong, to which I have participated. The title of the work is: " It's snowing". The idea was born on a winter day when it was snowing outside and seeing the big snowflakes fall, the idea was born to draw a window, small and numerous white circles to tell the snow. The very original characters that contemplate from inside the winter landscape are very stylized, very simplified, have particular and original hairstyles, that are only in my immagination and fantasy. The drafting of the color is flat, there are no shadows, but the tones of the colors are all different from each other. This work has been very appreciated by the customer. I currently work on other projects to get ready for the next fair
Would you tell us a bit about your lifestyle and culture?
I live in the mountains, in a wonderful tourist area. A great location to have peace of mind and to be able to create. When I have to leave my country I exhibit at art fairs in large cities, including non-European cities, where I am faced with other peoples and different cultures. These different cultures also influence my work. It is a culture told through my works. The stories that can be appreciated in my paintings are everyday stories, moments of life. Above all, dialogue is at the center of all my work. From the movement of the mouth we can understand that the represented figures want to tell something and this is what I want to convey through my works. When I'm in my environment I listen to classical music that helps me relax. The purpose of creating new works is for me the stimulus to present something new to those who will appreciate my works. My artworks are suitable for design creations. In this sense I have many different ideas
Would you tell us more about your work culture and business philosophy?
I am a freelance artist and would be happy to meet new clients to present my work. I would like to have contacts of clients who wish to order a work on commission
What positive experiences you had when you attend the A’ Design Award?
Having participated in a design Award was for me a great satisfaction, I had the way to present my work of my new and recent project. I got to better understand the work of the designer and especially having received this Award I hope that my work will be appreciated by many people and a collaboration can also be born in the design sector. For the remarkable, important, precious and well-structured advertising campaign, and not only, organized from the A Design Award I am sure that this will bring me considerable advantages in the future. I am available for important and relevant contacts. Being the designer of the day makes me happy and excited.

Extended Interview with Annemarie Ambrosoli

Could you please tell us about your experience as a designer, artist, architect or creator?
I was fortunate in my young years to be influenced artistically by a relative: The artist Ercole Frigoli, whose work mainly focused on landscapes, introduced me to the technique of oil painting as well as to the love of nature. I attended courses at the Summer Academy of Bruneck (BZ), South Tyrol, Italy in the years 1992/1996 under the guidance of Professors Claus Pack, for the section "landscape" and Reinhard Adlmannseder, for the section "nude, portrait and figure". I attended drawing courses. My first aim was to paint landscapes "en plein air". Nature and landscape were my first models, where the sunlight changes the real colors. A great exercise that served me a long time later when I decided to work in the studio, to create my artworks, that actually are figures, characters wearing colorful dresses, hats, original earrings with interesting hairstyles
How did you become a designer?
I enjoy very much creating original and unique paintings, which are certainly decorative but they should be used for those who look at them carefully to illuminate his gaze, because they are positive. They tell stories and convey joy and dialogue
What are your priorities, technique and style when designing?
I was not forced to become a designer, but it was my desire to become one. I liked to draw a lot and I liked to watch my uncle Ercole Frigoli while he painted. This has been my most important teaching
Which emotions do you feel when designing?
I like to draw stylized figures in a very original composition that belongs to me. The colors are determinated to give a sense of order. This detail is very important. I would like to be involved in the jewelry and clothing industry
What particular aspects of your background shaped you as a designer?
In my opinion I think is important: determination, interpretation, inventiveness, good marketing strategy
What is your growth path? What are your future plans? What is your dream design project?
I think the good designer does something beautiful, pleasing and interesting, while a great designer manages to create impossible things
What are your advices to designers who are at the beginning of their career?
A good design if it is functional or if it gives emotion to the viewer, automatically becomes an excellent design to be kept with care and admiration
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Everyone should invest in good design, because it is gratifying to have something special and unique, especially in case of an artwork
What is your day to day look like?
It's always exciting to design and challenge to create something unique. In my case I paint works of art and ideas are numerous. I wouldn't know for who I would have planned if I had the time, but I would definitely know what to create if someone asked me a project
How do you keep up with latest design trends? To what extent do design trends matter?
I would like to make a very special jewel, I already have ideas about it
How do you know if a product or project is well designed? How do you define good design?
My secret ingredient, in addition to my tenacity and my willpower, is the creation of composition in an original way, the creation of forms that although geometric are not static but live and the last ingredient is the harmony of colors that give life to the composition
How do you decide if your design is ready?
There are many designers that I like and whose projects I admire, but the first one I would nominated and to whom I could be inspired is certainly the genius of Leonardo Da Vinci, who was able to create things impossible to think of
What is your biggest design work?
The fashion collections by Alessandro Michele is my favorite design. I like them because they have a vintage flavor, in which fashions from the beginning of the 20th century and the 70s and 50s are mixed
Who is your favourite designer?
One of my work that has really thrilled me and of which I am proud is certainly a big artwork, which was purchased at a fair in Hong Kong, to which I have participated. The title of the work is: " It's snowing". The idea was born on a winter day when it was snowing outside and seeing the big snowflakes fall, the idea was born to draw a window, small and numerous white circles to tell the snow. The very original characters that contemplate from inside the winter landscape are very stylized, very simplified, have particular and original hairstyles, that are only in my immagination and fantasy. The drafting of the color is flat, there are no shadows, but the tones of the colors are all different from each other. This work has been very appreciated by the customer. I currently work on other projects to get ready for the next fair
Would you tell us a bit about your lifestyle and culture?
I always questioning myself, reviewing what I have achieved, being critical of myself, but above all I am positive
Would you tell us more about your work culture and business philosophy?
I am very passionate about my work as an artist. Impossible to imagine another job. Maybe I could have become a hairdresser for women
What are your philanthropic contributions to society as a designer, artist and architect?
In my opinion design is art, whether it's a painted work of art or a new and original object, anything created that revolves around an idea must bring emotion, it must convey the originality and the idea of beauty that artist or designer wanted to convey
What positive experiences you had when you attend the A’ Design Award?
My sister Laura is my biggest supporter, she believe in me and in my abilities

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