Bumseok Hong

I majored in film, tv and multimedia at university. It was interesting to know about creating films, narratives, and sequences. Over the next few years, I became more interested in creating graphics. Among them, the motion graphics that showed the logic of the logo attracted my attention as the logo moved. I have studied marketing and branding in depth while studying management as a double major, and I have been studying the way to make brand identity. Working in a network brand design team in the broadcasting industry, I am now in the process of creating a visual identity of content from dealing with a big brand of network.

After I have been working on as a brand designer for 8 years at CJ EnM, I changed to be a freelancer. Studio Lad is the creative design consultancy based in Seoul, Korea. I work on graphics and identity, motion graphics, packaging, advertising and communications. I also have a wide range of work because I can shoot videos and photographs as well. I can give clients the solutions about Branding, Design, Motion Graphics, etc. Especially, when it comes to Brand Identity, I will be very helpful. In addition to creating brand identity, I can also help with wayfinding, motion graphics, film, and packaging.

The design is basically logic. Instead of expressing words, it expresses intuitively the message you want to convey by visual expression, the atmosphere you want to express, and the direction you want to go. In order to allow viewers to accept and experience what they intend to do, it is necessary to reduce the error range through multiple simulations. Design must have always the purpose. And by repeating the question of whether it meets the purpose or not, it is design to derive a simple result through the complex process of visually creating logic.

I like many kinds of design works, but most of all I like brand identity design. I think that brand design is the most important area of logic. I think it is a difficult field because it should be not too familiar, it should not be too familiar, and it is creating unique visual identity of the brand. I like it because it is the field that faces the most challenges.

I like the "PUBLIC" brand identity design by Paula Scher, partner of Pentagram. I think it is better to say that it is meaningful than liking. It's a design that many people like, but for me it was a design that breaks the frame of typography. When I was studying the theory that typography should be like this, I felt that it was a bit far from creative work to deal with. But once I saw the brand identity design of "PUBLIC”, it changed. I felt like I could do creative design as much as I applied the theory.

Designing a new network for CJ EnM's lifestyle channel "Olive" was the company's first project. In the past, it was a project to launch a new food specialty channel from the channel that covered the whole lifestyle. I did not just think the category of "food", but I did network design by people enjoying it, and it was evaluated as a successful example.

I do not prefer specific materials, platforms, or technologies. But I am always curious to learn new things. I think that all ideas come from experience, so it's a great pleasure to take a variety of experiences and come up with moments when those experiences come to my way.

I prefer to work on text when designing. At the same time, I try to draw the whole big picture into my head. Continuously simulating text and images at the same time, they meet the exquisite moment. It starts to develop from there. I feel like I'm ready, and I feel it is the most creative moment.

Design is logical. Text work and image making are tasks that must be done at the same time. That's why it's the most basic and most important task for me to derive keywords.

The design is creative but close to labor. Physically and mentally, the energy is important. Sometimes it feels boring and tiresome because it takes a lot of work and time. But I'm always proud of the results. That’s why I design.

Is there anything more pleasant for a designer than for my design to get attention? When I heard that I won the award at the A'design Award, I shouted. "Yeah! I got it!"

People tend to think that design is the outcome. But I think it is more important than that. It is essential to keep track of how your intentions and messages are being communicated to people. Leave good things, discard bad things, and update things that are confusing. I am sure that continuing to care is the way to make a successful design.

I see unconditionally good parts first. To see if the part that I thought was most important when I did the design was recognized. If so, the bad parts need to be modified to meet the intent. But if not, I'll have to think again from the beginning.

Many designs created by designers are the target of consumption. It can be a product that actually gives money, or it can be advertising, signage, etc. that are consumed visually. In any case, people will be aesthetically or message affected. I think the effect of the message is much greater. That's why designers have to seriously consider how people will be affected by the messages I throw.

The design has attracted more attention than ever before as many technologies and platforms have emerged. In order to show good design, it is important to take advantage of the core of technology and the characteristics of the platform that consumers experience. But when it come to the good design, there always should be people at the center. If you think about technology and platform without considering the person who experiences it, such design will be ignored. As technology evolves and platforms become more diverse, ironically, design should be centered on the people who experience it and be sustainable in it.

I began to work on analogue, feeling that the field of graphics started to lose its materiality. It was literally hand-made graphic design. I was disappointed by simply copying past archives, doing digital work, or downloading and typing fonts. So I started a project called <This is Graphic> with the idea that every visual thing could be graphic. In this project, all work is hand made, and various objects and tools are used to continue the work. I plan to open the exhibition at some point. Maybe it will be opening this year.

Many graphic designers are inspired by the visual things. But I get a lot of inspiration from texts and conversations. Fiction, poetry, and essays are also sources of inspiration, but inspiration from the stories of ordinary people and conversations with friends has a greater impact. Bonds and sympathy are the greatest sources of inspiration for me.

I do not pursue a particular style. I do not feel that a particular style is needed because design is the process of finding a solution. There is a certain area to be confident. Typography is one of them. The reason why I have been using typography steadily is because I think the strength of the text is great. Sometimes the typography itself has intend. I approach to design so that it can produce a complete one voice.

I live in the Republic of Korea. Although the history and culture of Korea has a long tradition, it is difficult to preserve the cultural heritage. In the 1900s, Korea lost its cultural heritage due to the colonial era and the Korean War. Since then, we have been rapidly transformed into a modernized nation, and I am a generation that has not seen before. It is hard to see that it has had a great impact even though I have experienced the legacy through studying history and a few remaining cultural assets. I think that the shape of the modernized country that has been transformed radically has influenced me so much. The development and dissemination of technology in the Republic of Korea was universal, so I was always motivated to change and to be curious about new things. I think the reason why I want to continue to show a new design comes from this environment. On the other hand, it is a pity for us to do visual work because we do not feel the identity of the country is visually clear.

When I work with the company, I present the exact process. Because the company is usually systemized and there are many stakeholders, it will be confusing if I do not present the exact process. I ask a lot of questions to understand exactly the project of the company. If I need to answer questions, it could be in an interview format or proceed on/offline. I want to share the progress of the work in as much detail as possible, in order to give them confidence.

When companies work with a designer, it is important to understand the value that the company pursues. If designers do not understand core values, it will be difficult to present a good design no matter how good they are. I do not think there is any good designer or bad designer. There are only designer that fits well. A designer who can understand and appreciate the value of the company will eventually become a good designer for the company in that situation.

The first thing I do is work with text. I interview clients to look closely at their thoughts. Present keywords based on the interviews and write down exactly what each keyword means. As the work is progressing through the text, it searches and categorizes various images suitable for it. At this time, the image is not another design but a picture or a painting. After that, I will proceed with the design process. The most appropriate design is derived by revising several times while examining whether keyword - image - design cue is aligned.

I do not want to turn on mac at home. Instead, I draw or create something with hands. The most common ones these days are thread, marker pen, paper, cloth, glue gun.

I try to get up in the morning and sleep at night. I want to maintain the most common lifecycle. In the morning, I do not do business-related work unless I am in a hurry. I go to the exhibitions and enjoy the relaxing time or stop by the charming café to organize some thoughts. I work in the afternoon and write the next day's tasks at the end of the day.

I am still wandering occasionally. I ask myself whether this is the right way or not and what I want more. But there is no right answer. Sometimes it feels meaningless to try to find the right answer. If it goes well, it will be the correct answer, but even if it does not work, it is not the wrong answer. Do not be in a hurry. Your life is all yours.

The job of a designer faces a lot of challenges and questions. Designers need to talk to a lot of people, convince them, and produce results. Sometimes it is a bitter situation. Nevertheless, the pleasure when the final product comes out will blow this stress all at once. So I keep doing this and I will.

In design, "Golden rule" is always "ratio". Apply a very stable ratio to a sophisticated design and a proportion that is intentionally unstable for rough and raw designs. When dealing with typefaces, the impression depends on how you apply the proportions of each letter, so when you decide how much to impress, the first thing to consider is the ratio.

Designers need to be able to draw a whole picture. Designers should not think that design is simply drawing. That's why directing is most important. Directing is most important when working alone or when collaborating. Designers need to be able to direct themselves so that can show the unity and suitability of the design and the resultant good design.

The tool is important when designing. But I do not think it should be tied to a specific tool. I know how to handle various tools, so there are many ways to think about it. There is a sketch note to unfold when I start design. Whenever I come up with an idea, I write it down as a text or a picture. Among the tools I use, it's a spleen weapon.

Design is time consuming and deadline is important. Before I get to work, I want to create a schedule table and work on it as much as possible. Sometimes there are times when there are overlapping things, and even if it is attracting, I refuse if I think it is going to be difficult. It may be a good opportunity, but I will make a careful decision because the opportunity may be poisonous.

It is difficult to say that it takes roughly some time because it depends on design. I have a quick temper, so it is going to be fast. Sometimes clients are surprised like “Already?”.

There are a lot of questions, but there is one question that come up always. How did you become a designer? When that happens, I reply, "I've become a designer by chance."

It was lucky to get into a big company and work. There were a lot of challenges, and at that time I had a lot of things that I did not have confidence. It is also why I did not stick to a particular style. Through such experience, I came to think that the designer is the solver.

There are still a lot of big clients because of my career in a big company. There is no reason to reject them, but it is hard to get the feeling of growing up together. Recently I am working with startups and small brands and I am very satisfied. It is also small brand design that won the A'design Award. The representative of the brand and I have a partnership now.

Being primarily in the brand design tells me that this is my favorite. Brand users will experience it through design from the front door to the exit. It has the highest contact points with people, but it is not direct. It feels more exciting to me personally because it is the brand design that permeates the users in the cloud.

I want to work globally. I want to improve my common sense while working with people with diverse backgrounds and diverse thoughts. I am sure that I will be able to share many thoughts and experiences while working with new people, and that it will certainly help to break my limit once again.

It stands for ‘sometimes separately, sometimes together'. It is more like a partnership than a team. Because I may have difficulty developing my design by myself, I share my workplace and discuss it with many partners. They and I are in good condition.

The project is under the title of "FACE MAKERS CLUB". It started with personal work, but I am now looking for ways to share it with more people. It's a project that started with the idea that everything can be a face. I started to make fun of a face shape by putting food on dishes with my friends. I have made a play by expanding the category of graphic design to "something made visually". I’m making faces in a variety of ways, and am looking for ways for more people to participate freely. Please look forward to.

You can contact Instagram through the homepage. If you go to www.studio-lad.com, there is a contact tab. If you click on it, you can send a message directly. There is also a way to contact me through Instagram @ studio_lad_com. Follow me.

I want to let you know that there are many designers who show good designs in Republic of Korea. I would like to have the opportunity to announce to the world, starting with the award of this A'design Award. I'm pretty sure that the world would be my stage.

I majored in film, tv and multimedia at university. It was interesting to know about creating films, narratives, and sequences. Over the next few years, I became more interested in creating graphics. Among them, the motion graphics that showed the logic of the logo attracted my attention as the logo moved. I have studied marketing and branding in depth while studying management as a double major, and I have been studying the way to make brand identity. Working in a network brand design team in the broadcasting industry, I am now in the process of creating a visual identity of content from dealing with a big brand of network.

I had to go through a lot of fundamentals as I chose film, tv and multimedia as my major. Thanks to the open curriculum, I was able to think about "what do I want to do?" For a considerable amount of time. In the course of the theoretical process, I was interested in semiotics and my interests turned to symbolism and I began to study how people accept what images they are. Graphic was a field that rely on symbols more than any other field, and it became interesting to express intent in a non-verbal way, so I spent a lot of time working on graphics / motion graphics and I became a designer. The process of understanding and expressing people's common sense, and the way in which they are received in an intended or unintended way, is a meaningful experience for me.

I prefer to work on text when designing. At the same time, I try to draw the whole big picture into my head. Continuously simulating text and images at the same time, they meet the exquisite moment. It starts to develop from that point. As I develop logic, I check how much relevance my intent and design results have. I think it is important to reduce the error range. I do not prefer a particular technique or style. I find a way to best express the intent of my design and use the right tools.

The design is creative but close to labor. Physically and mentally, the energy is important. Sometimes it feels boring and tiresome because it takes a lot of work and time. But I'm always proud of the results. That’s why I design.

I did not decide to be a designer suddenly at any moment, nor did I study design from the beginning. I had to study a lot of theories and practical skills to express images while encountering a vast range of sciences such as images, and I became unaware of any particular tools. It was always important to express 'what', and I found a way to express it. I was exposed to various skill areas such as photography, drawing, and performance. Thanks to such experiences I have unconventional thinking style. I still want to try something new and hope to see that opportunity.

I want to work globally. I want to improve my common sense while working with people with diverse backgrounds and diverse backgrounds. I am sure that I will be able to share many thoughts and experiences while working with new people, and that it will certainly help to break my limit once again. Asia still has negative public opinion about LGBTQ. Among them, the Republic of Korea I live in is even more severe. Recently, however, Korea have been dealing with a lot of LGBTQ content through media such as broadcasting, and younger generations seem to become more tolerant. If I have the time and opportunity, I will design the Campaign for the LGBTQ rights of the Republic of Korea.

I am still wandering occasionally. I ask myself whether this is the right way or not and what I want more. But there is no right answer. Sometimes it feels meaningless to try to find the right answer. If it goes well, it will be the correct answer, but even if it does not work, it is not the wrong answer. Do not be in a hurry. Your life is all yours.

I think it is good to learn new techniques and tools. But sticking to technology or tools can be an obstacle. Strengthen the power to develop your thoughts. Logic comes from the idea. To create a picture from the beginning to the end of the design, there must be logic. Meet a lot of new people. They will bring you more interesting ideas than ever. Most of all, do not be afraid of failure. Turn over the new page.

I try to get up in the morning and sleep at night. I want to maintain the most common lifecycle. In the morning, I do not do business-related work unless I am in a hurry. I go to the exhibitions and enjoy the relaxing time or stop by the charming café to organize some thoughts. I work in the afternoon and write the next day's tasks at the end of the day.

I do not ignore trends, but I do not even try to follow them. I don’t feel that a particular style is needed because design is the process of finding a solution. However, the originality must be present. If some design can be applied here, then that one has no originality. I think trends should be followed in terms of messages rather than styles. Trend shows that the value in time we live now and message that we desire. I think that design expresses it visually. For that reason, the empathy and bond that comes from talking to ordinary people or conversation with friends is the biggest inspiration for me.

I don’t know if I can link Good design with Good designer. I think maybe someone can get a good opportunity to show good design or meet good client to make good design. But logic must be clear. Good design always has logic, so we can see tightly connected points. I think good design comes from good logic.

I prefer to work on text when designing. At the same time, I try to draw the whole big picture into my head. Continuously simulating text and images at the same time, they meet the exquisite moment. It starts to develop from there. At that time, I feel like I'm ready and I feel it is the most creative moment. From then on, it is a series of tedious and difficult processes. I keep repeating it, checking it, and fixing it. To get to the closest form to the picture I originally imagined. And as a result, if I see little or no error, or the progress in the process, I know it is successful.

Of course, I got the award for YM Coffee Project brand identity design, so I think it is my greatest design so far. The YM Coffee Project was relatively small compared to the usual work, but it was a relatively long-term design. I organized the text for a long time to catch the overall picture of the brand and created solid logic. I think I was able to show great design thanks to the creation of brand identity in very solid logic.

I like the "PUBLIC" brand identity design by Paula Scher, partner of Pentagram. I think it is better to say that it is meaningful than liking. It's a design that many people like, but for me it was a design that breaks the frame of typography. When I was studying the theory that typography should be like this, I felt that it was a bit far from creative work to deal with. But once I saw the brand identity design of "PUBLIC”, it changed. I felt like I could do creative design as much as I applied the theory.

I live in the Republic of Korea. Although the history and culture of Korea has a long tradition, it is difficult to preserve the cultural heritage. In the 1900s, Korea lost its cultural heritage due to the colonial era and the Korean War. Since then, we have been rapidly transformed into a modernized nation, and I am a generation that has not seen before. It is hard to see that it has had a great impact even though I have experienced the legacy through studying history and a few remaining cultural assets. I think that the shape of the modernized country that has been transformed radically has influenced me so much. The development and dissemination of technology in the Republic of Korea was universal, so I was always motivated to change and to be curious about new things. I think the reason why I want to continue to show a new design comes from this environment. On the other hand, it is a pity for us to do visual work because we do not feel the identity of the country is visually clear.

I work as a freelancer but I do follow this concept ‘sometimes separately, sometimes together'. It is more like a partnership than a team. Because I may have difficulty developing my design by myself, I share my workplace and discuss it with many partners. They and I are in good condition. I am often classified as a person who is hard to work with. I received feedback that I had too many questions. I am the one who think it is important to know what I want to express before designing. After the interview process, which may seem boring, I'm pretty easy one. Many questions are also necessary to know how business partners think. I try to avoid anyone who is not sure about what they think. Designers must be convincing and confident at the same time, because if designer is confident of good design, they must be able to persuade people.

I still don’t know if I can give philanthropic contributions to society or not. However, I am making an effort to contribute to society by utilizing my ability. I’m going to create a poster for an NGO group campaign or an LGBTQ campaign. I’m waiting for reply of the social group concerned. It will be my pleasure to have social participation in any way.

Unfortunately I can’t attend the A 'Design Award. I feel sorry for not being able to participate because the schedule to go to Italy is not possible with my current schedule. However, I am announcing my awards online and also about the A 'Design Award. I have already been congratulated by many people. Thanks to an International Award, I have been attracted by many designers from other countries. I think it is a good opportunity to let me know to the world. It is a great honor to be able to talk to various people. I would like to think that design competitions are not just competition but festivals for people who do similar things. I am grateful for being part of this huge festival.

I majored in film, tv and multimedia at university. It was interesting to know about creating films, narratives, and sequences. Over the next few years, I became more interested in creating graphics. Among them, the motion graphics that showed the logic of the logo attracted my attention as the logo moved. I have studied marketing and branding in depth while studying management as a double major, and I have been studying the way to make brand identity. Working in a network brand design team in the broadcasting industry, I am now in the process of creating a visual identity of content from dealing with a big brand of network.

I had to go through a lot of fundamentals as I chose film, tv and multimedia as my major. Thanks to the open curriculum, I was able to think about "what do I want to do?" For a considerable amount of time. In the course of the theoretical process, I was interested in semiotics and my interests turned to symbolism and I began to study how people accept what images they are. Graphic was a field that rely on symbols more than any other field, and it became interesting to express intent in a non-verbal way, so I spent a lot of time working on graphics / motion graphics and I became a designer. The process of understanding and expressing people's common sense, and the way in which they are received in an intended or unintended way, is a meaningful experience for me.

I work mainly on visual representation of brand identity. I like to work on creating a complete picture from head to toe depending on the logic. I am always curious about where I can unfold and I want to make a more robust design in the future. At the same time, I want to make a more diverse variation within it.

I am still wandering occasionally. I ask myself whether this is the right way or not and what I want more. But there is no right answer. Sometimes it feels meaningless to try to find the right answer. If it goes well, it will be the correct answer, but even if it does not work, it is not the wrong answer. Do not be in a hurry. Your life is all yours.

I do not know if I can link good designer and great designer to good design and great design. Maybe there was a good opportunity to show off great design, or maybe could stay in good design because there wasn’t that opportunity yet. But I think that a great designer has no ups and downs. If someone is a faithful designer, we can call him or her a great designer.

I’m not sure if I can link Good design with Good designer. I think maybe there was good opportunity to show good design or meet good client to make good design. But logic must be clear. Good design always has logic, so we can see tightly connected points. I think good design comes from good logic.

Good design comes from an understanding of the value that the brand pursues. When designers understand the core values and find the right way to express it, we see good design. I would like to tell that invest to the designer rather than invest in design. This is because a designer who can understand and appreciate the value of a brand can show a good design and that makes the value of the brand good.

Asia still has negative public opinion about LGBTQ. Among them, the Republic of Korea I live in is even more severe. Recently, however, we have been dealing with a lot of LGBTQ content through media such as broadcasting, and younger generations seem to become more tolerant. If I had the time, I would have designed the Campaign for the LGBTQ rights of the Republic of Korea.

I want to design related to the campaign. I would like to deal with social messages with the dimension of brand design under the condition that the message is progressive and socially beneficial. I want to show that design can be much bigger than people think. Design is not just all about prettiness.

People tend to think that design is the outcome. But I think it is more important than that. It is essential to keep track of how your intentions and messages are being communicated to people. Leave good things, discard bad things, and update things that are confusing. I am sure that continuing to care is the way to make a successful design.

I like the brand identity design of Paula Scher, partner of Pentagram. Although she’s many designer’s favorite designer, I was impressed by Netflix's <Abstract>. I looked at it and thought like this. "That's bold." As a designer, I thought that the curiousity of the world would be directly connected to what I would design, and I thought that it would lead to conviction. Since then I often ask myself these questions. 'What is the thing thrilling to see?'

I like the "PUBLIC" brand identity design by Paula Scher, partner of Pentagram. I think it is better to say that it is meaningful than liking. It's a design that many people like, but for me it was a design that breaks the frame of typography. When I was studying the theory that typography should be like this, I felt that it was a bit far from creative work to deal with. But once I saw the brand identity design of "PUBLIC”, it changed. I felt like I could do creative design as much as I applied the theory.

Of course, I got the award for YM Coffee Project brand identity design, so I think it is my greatest design so far. The YM Coffee Project was relatively small compared to the usual work, but it was a relatively long-term design. I organized the text for a long time to catch the overall picture of the brand and created solid logic. I think I was able to show great design thanks to the creation of brand identity in very solid logic.

I think there is nothing as important as continuing. I also get confused sometimes. With the development of social media and platforms, we watch and buy a lot. There will be a lot of good things, but creators can easily compare them with other creators. Some designers do these things well, others think that they are not good enough and they ask if it's the right way to go or not so often. I think designers need to focus more on themselves. It would be the only correct answer to continue. So did I.

I don’t know. I am sure that even if I did not become a designer, I would have worked in a creative field in any way.

The design is basically logic. Instead of expressing words, it expresses intuitively the message you want to convey by visual expression, the atmosphere you want to express, and the direction you want to go. In order to allow viewers to accept and experience what they intend to do, it is necessary to reduce the error range through multiple simulations. Design must have always the purpose. And by repeating the question of whether it meets the purpose or not, it is design to derive a simple result through the complex process of visually creating logic.

I would like say my mom is biggest supporter. She doesn’t help in any design achievements. But she has been in my whole life which means without her I never could have done this.