Fu Yong

Specialized in Graphic Design.

Fu Yong

About Fu Yong

I am Fu Yong, a professional brand designer. My job is to solve communication problems for customers through creativity and design. In 2017, I won the UN's award for “Distinguished Global Brand Designer Award”. My design applications use environmentally friendly materials and processes wherever possible to minimize environmental impact. I like to accept new jobs and challenges.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Huade City Visual Identity

Huade City Visual Identity

Graphic Design

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Interview with Fu Yong

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I like to paint since I was a child. I chose art design when I was studying. I hope to be a professional designer, so I worked as a designer in my own ideals.
Can you tell us more about your company / design studio?
Founded in 2003, my brand design consultant company has 10 members and has been providing brand visual management and design services to foreign agencies such as embassies, charitable organizations, cultural and educational institutions, and commercial companies.
What is "design" for you?
Design is the art of communication and a means of solving problems.
What is your most favorite design, could you please tell more about it?
The simplest visual language delivers the most effective information and lets as many people as possible know what to convey.
What is your favorite material / platform / technology?
The professional designer website is my favorite to browse, it can inspire my inspiration.
When do you feel the most creative?
Usually at night,I will be able to concentrate and produce good ideas.Usually at night, I will be able to concentrate and produce good ideas.
Which aspects of a design do you focus more during designing?
Whether the design language is simple or not, and whether it can effectively convey information.
What kind of emotions do you feel when you design?
I will constantly change my position from the perspective of the market and the customer, hoping to inject emotion into the design.
What kind of emotions do you feel when your designs are realized?
First of all, I will be happy with my efforts. I will pay attention to the evaluation of the works and sum up the experience.
What makes a design successful?
Find the selling points of products or services, and amplify and effectively disseminate these information through design language.
When judging a design as good or bad, which aspects do you consider first?
I will consider whether the design has solved the customer's problem and whether it is effectively solved.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers should choose environmentally friendly materials as far as possible, preferably local materials, and the products designed can finally return to nature harmlessly.
How do you think the "design field" is evolving? What is the future of design?
Design must always be centered around the market and consumers, design must be market-predicted, and must have a sense of advance. The future of design is always leading the way.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
In 2018, at the Exhibition Hall of the Academy of Fine Arts of Tsinghua University. In 2019 there will be a winning exhibition tour in China.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The design of this work is inspired by a power plug. Creativity is to learn from multiple perspectives by continually drawing on the experience of different industries. Inspired by the observation and experience of life.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I like to complete the design with simple visual elements. Because the designer serves the public, simple visual elements can be understood and recognized by the public. My design style is to solve problems in the simplest visual language. My design method is to choose the design carrier first, and highly refine it.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Beijing, China. The ancient and splendid culture of China has had a great impact on my design. Contemporary China's economy and culture are developing rapidly, and I enjoy my creative environment.
How do you work with companies?
Usually my client from other customers introduces and achieve cooperation through my resume and work.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
The company and the designer need to communicate in depth, and when the idea reaches a consensus, everything will be much easier. Choosing a good designer requires similar values and goals.
Can you talk a little about your design process?
First of all, I will do basic market research, research market competitors, find customers' unique selling points, and develop creative designs.
What are 5 of your favorite design items at home?
1. The American style of the living room. 2. The lamps of the restaurant. 3. The flower room on the balcony. 4. The layout of the daughter bedroom. 5. Stairs.
Can you describe a day in your life?
Get up in the morning - walk the dog - start working at the company - start a creative meeting - go out and communicate with the customer - end the work home - watch a book or a movie.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Designers are doing services, so be open-minded about the needs of the market and customers. When these are clear, you can start designing. I recommend that designers not only pay attention to the design industry, but also focus on all aspects of life, because your design will ultimately serve life.
From your perspective, what would you say are some positives and negatives of being a designer?
In the face of new customers, we must re-learn the industry and provide valuable design to our customers. We cannot work for our clients in full accordance with past experience, because the market is constantly changing.
What is your "golden rule" in design?
Market Research - Customer Positioning - Design Carrier - Visual Communication
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
In the design process, there are draft papers, pens, and laptops, color labels, and professional books in the toolbox.
Designing can sometimes be a really time consuming task, how do you manage your time?
I will make a time plan for a design work, proceed in strict accordance with the timetable, and the intermediate links will change, but the final completion time will be guaranteed.
What is the most frequently asked question to you, as a designer?
What is the design want to achieve? What problem need to be solved?
What was your most important job experience?
The 2005 British Education Exhibition (Beijing, China) was designed and designed for the Cultural and Education Section of the British Embassy.
Who are some of your clients?
Bill Gates Foundation, Culture and Education Section British Embassy, Schneider Electric, Sandvik, Tsinghua University and so on.
What type of design work do you enjoy the most and why?
I like the brand logo design works, because the logo is rich in connotation and has a lot of spaces for thinking.
What are your future plans? What is next for you?
Designing a brand for a Chinese city, now has launched a city brand design project.
Do you work as a team, or do you develop your designs yourself?
I have my own brand design consultant company and a professional team to serve our clients.
Do you have any works-in-progress being designed that you would like to talk about?
Now design the city brand image for a city in China, Dalate. Through market research and mining, I found the core value of the city and hoped to recommend the city to the world through the brand's visual image.

Designer of the Day Interview with Fu Yong

Could you please tell us about your experience as a designer, artist, architect or creator?
I have been working in graphic design since 1997. In 2003, I founded my own brand design consultancy company, mainly serving Chinese projects of some international organizations and companies.
How did you become a designer?
I like to paint when I was a child. When I was young, my dream was to become a painter when I grew up. When I was in high school, I began to think about what kind of major I chose when I was in college. At this time, I became very interested in the design profession. Because the design can have a very large imagination and can also be exposed to projects in different industries, I am full of curiosity, so I finally engaged in design work.
What are your priorities, technique and style when designing?
When I start doing a design job, I will focus on three questions: 1. Design will solve what kind of problem . 2. What kind of design expressions will attract the attention of the audience. 3. Deliver information with the simplest visual elements. I will use the pen design sketch first in the design process. When the idea is mature, I will start working with the computer.
Which emotions do you feel when designing?
After receiving the design task, I started thinking about the solution and was most excited when I found the design solution. When design is finally brought to market, getting recognition is my greatest pleasure.
What particular aspects of your background shaped you as a designer?
Being good at observing all aspects of life is extremely important for a designer. Because the design is to serve everyday life.
What is your growth path? What are your future plans? What is your dream design project?
From the beginning of 1997, the design work, from the designer to the design director, it is very important to do a good job. In the future, I will focus on the design and application of text, because text is an important information delivery vehicle. Designing the city brand image will be the focus of my next phase of work.
What are your advices to designers who are at the beginning of their career?
For new designers, in the process of work, we must learn to empathize with problems. Designing to solve problems or needs encountered by customers is not pure artistic creation. Business designers should pay attention to changes in the news and the market, and the design must be in sync with or ahead of the business environment.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Design work cannot be self-centered, market-centric, and the customer's budget is to solve the problem. When our work meets the needs of our customers, it also has artistic value, which is the best!
What is your day to day look like?
I spent half an hour browsing social news every morning after arriving at the company, and then started design work. It's exciting to look at all kinds of relevant materials, think about design goals, and get design inspiration.
How do you keep up with latest design trends? To what extent do design trends matter?
I will pay attention to the trend, but I will not blindly follow the trend because I have my own design principles and methods. There are many channels for obtaining design trends, mainly based on Internet information.
How do you know if a product or project is well designed? How do you define good design?
Good design will speak. If the design effectively passes the points of interest to the audience, it can make people happy, which is a good design.
How do you decide if your design is ready?
The standard of whether the design is prepared is different for everyone. My standard is that no negative problems can be raised by myself and the people being tested, so my design is ready.
What is your biggest design work?
Recently, I am designing a city brand image for the city of Dalat, China, in my hometown. Dalat is rich in natural resources and is a very beautiful city. I hope to bring more tourists and investment to the city.
Who is your favourite designer?
Mr. Henry Steiner is my favorite designer. He integrates Eastern and Western culture into the design. Bauhaus has had a profound impact on contemporary design.
Would you tell us a bit about your lifestyle and culture?
Beijing, China is my favorite city. I listen to soothing music during the creation process and it feels great! The designer's cultural accomplishment is directly reflected in the design. I am in Beijing now, thinking about how to answer such questions. Design is an important part of life, and design makes me more passionate about life.
Would you tell us more about your work culture and business philosophy?
Being interested in any problem can make work easier. I work with my partners and we work together to solve problems. I will work with clients with the same values. I hope that the recruiting partners love life and are curious about design. Give customers more than what customers want. My core challenge is how to manage and manage the company. My job is to use design to solve problems for my customers. Good designers must learn to empathize and always pay attention to market changes.
What are your philanthropic contributions to society as a designer, artist and architect?
I did a city brand positioning and a city LOGO for my own hometown. I will provide free design for public welfare projects. Pay tribute to the designers involved in humanitarianism. Good design can convey effective information and bring happiness to people. I sometimes share designs with my classmates at the university. I am concerned about the growth of designers and are willing to provide opportunities.
What positive experiences you had when you attend the A’ Design Award?
1. Participate in the International Design Competition to learn about the work of global designers. 2. Learn from different cultural backgrounds and enrich your design language. 3. Have an objective understanding of your design level and clearly understand the direction of improvement.

Extended Interview with Fu Yong

Could you please tell us about your experience as a designer, artist, architect or creator?
I began my design work in 1997. I founded my own design company in 2003 and graduated from Visual Communication. I am a designer/artist funded by the National Arts Foundation of China.
How did you become a designer?
Good design can bring you a happy mood and a happy consumer experience, I am willing to bring you happiness.
Which emotions do you feel when designing?
I focus on brand design, hoping to create more well-known brands.
What particular aspects of your background shaped you as a designer?
Design is the refinement of life. To observe and experience life, your design will have a soul.
What is your growth path? What are your future plans? What is your dream design project?
Good designers have to solve the problems at hand, and great designers can raise a brand to a certain height.
What are your advices to designers who are at the beginning of their career?
If you can make both customers and consumers win, this is really good design.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design can reduce the cost of communication, thereby reducing the price of goods or services, creating a win-win situation for customers and consumers.
What is your day to day look like?
I will design Chinese fonts for people who want to use Chinese fonts.
How do you know if a product or project is well designed? How do you define good design?
The design success lies in effectively conveying the information that you want to express. My secret is to design expressions with simple and easy to understand visual elements.
How do you decide if your design is ready?
Professor Yue Luo from the Academy of Fine Arts of Tsinghua University gave me the inspiration for design.
What is your biggest design work?
I like the design of Mr. Henry Steiner, who can blend different cultures.
Who is your favourite designer?
At the age of 21, I designed the brand logo for a famous instant noodle company in China. I used the simplest visual elements to effectively convey the industry attributes and characteristics. It became a well-known trademark in China.
Would you tell us a bit about your lifestyle and culture?
Try to understand different art fields and enrich our expressions. It is also necessary to change positions and think that the works designed in this way are more objective. I combine the two for my design.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is the art of communication and a means of solving problems.
What positive experiences you had when you attend the A’ Design Award?
Life and experience have helped me the most, and my clients are my biggest supporters.

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